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Consumer Data

Consumer Data Dictionary

HUndreds of fields to help
you find your target audience

INDIVIDUAL & HOUSEHOLD IDENTIFICATION

  • Individual ID
  • Address ID
  • L2 Voter ID
  • Full Name
  • Name Suffix
  • Salutation

INDIVIDUAL DEMOGRAPHICS

  • Gender
  • Date of Birth
  • Marital Status
  • Occupation Group
  • Occupation of Person
  • Ethnic Code
  • Ethnic Group
  • Hispanic Country of Origin
  • English Language Assimilation Primary Language
  • Religion
  • Education of Person
  • Business Owner
  • Investments Personal
  • Email
  • Rankings
    • Social Ranking Index by Individual
    • Social Ranking Index by Area
    • Likely Income Ranking by Area
    • Likely Educational Attainment Raking by Area

Likely Recent Employment

  • Company Name
  • Standardized Title
  • Source Title
  • Executive Department
  • Primary Exec Indicator
  • Executive Level
  • Physical Address
  • Mailing Address
  • Phone
  • Area Code
  • Email
  • Email Available Indicator
  • EIN
  • Business Status Description
  • Ticker Symbol
  • Stock Exchange
  • Location Employee Count
  • Location Employee Description Location Sales Total
  • Location Sales Description
  • Year Established
  • Years in Business Range
  • Square Footage
  • Female Owned Indicator
  • Minority Owned Indicator
  • Minority Type
  • Home Based Business Indicator
  • Small Business Indicator
  • Manufacturing Indicator
  • Public Indicator
  • Non Profit Indicator
  • Domestic Foreign Owner Indicator Primary SIC Code
  • Primary SIC Description
  • Primary SIC 2Digit Code
  • Primary SIC 2Digit Description Primary SIC 4Digit Code
  • Primary SIC 4DIgit Description

PROPERTY FEATURES

  • Arbor Pergola Present
  • Arena Present
  • Bath House Present
  • Boat Access Present
  • Boat Lift Present
  • Buildings Count
  • Cabin Present
  • Courtyard Present
  • Driveway Material
  • Fence Code
  • Gazebo Present
  • Golf Course Green Present
  • Granary Present
  • Guest House Present
  • Green House Present
  • Kennel Present
  • Lean-To-Present
  • Outdoor Kitchen Fireplace Present
  • Parking Carport Area
  • Parking Garage
  • Parking Garage Area
  • Parking RV Parking Present
  • Parking Space Count
  • Patio Area
  • Pond Present
  • Pool
  • Pool House Present
  • Quonset Present
  • Home Sewer
  • Shed Code
  • Silo Present
  • Sports Court Present
  • Stable Present
  • Storage Building Present
  • Tennis Court Present
  • Units Count
  • Water Feature Present
  • Home Office Indicator
  • Home Swimming Pool
  • Homeowner Probability Model
  • Length of Residence
  • Number of Persons in Unit
  • Single Parent Household
  • Household Gender
  • Christian Family
  • Working Women in Household
  • African-American Professional in Household
  • TV Sat Dish
  • Income Range Classification (CRA)
  • Census Median Home Value
  • Population Density
  • Property Home Square Footage
  • Property Land Square Footage

CHILDREN IN HOUSEHOLD

  • Presence of Children
  • Number of Children
  • Children Age 0-17
  • Children Age 0 -17 Female
  • Children Age 0-17 Male
  • Children Age 0-17 Unknown

AUTOMOBILE PURCHASING

  • Auto Buy Interest in the New Year

VEHICLE OWNERSHIP

  • Auto Ownership Data
    • Body Class
    • Fuel Type
    • Make
    • Model
    • Series
    • Trim
    • Vehicle Type
    • Year

  • Auto Purchase Method
    • Estimated Purchase Date
    • Lien
    • Purchase Type
    • Transaction Type

  • Motorcycle Ownership Data
    • Make
    • Model

CONTACT INFORMATION

  • Residence Address
  • Mailing Address
  • Secondary Address
  • Landline
  • Cell Phone
  • Do Not Call Flag
  • Delivery Point Validation Code (DPV)

POLITICAL

  • Likely Political Ideology
  • Registered to Vote

HOME PURCHASE INFORMATION

  • Home Purchase Price
  • Home Purchase Price Code
  • Home Purchase Date
  • Home Purchase Year
  • Home Purchase Month
  • Home Purchase Day
  • Home Year Built
  • Home Est Current Value
  • Home Est Current Value Code
  • Home Est Current Value Confidence Score
  • Tax Assessed Value Total
  • Tax Market Value Total
  • Tax Year Assessed
  • Purchase Lender Name Standardized
  • Home Mortgage Lender Name Standardized
  • Home Mortgage Amount
  • Home Mortgage Amount Code
  • Home Mortgage Rate
  • Home Mortgage Type
  • Home Mortgage Loan Type
  • Home Transaction Type
  • Home Deed Date of Refinance Year
  • Home Refinance Amount
  • Home Refinance Amount Code
  • Home Refinance Rate Type
  • Home Refinance Loan Type
  • Purchase 2nd Mortgage Amount
  • Most Recent 2nd Mortgage Date
  • Most Recent 2nd Mortgage Interest Rate Type
  • Mortgage Loan to Value Ratio
  • Most Recent Lender Name Standardized
  • Most Recent Mortgage Amount
  • Most Recent Mortgage Interest Rate
  • Most Recent Mortgage Interest Rate Type
  • Home Deed Date of Refinance
  • Home Deed Date Refinance Day
  • Home Deed Refinance Month
  • Home Est Current Value Date
  • Home Mortgage Lender Known
  • Home Refinance Lender Known

ADULTS WITHIN HOUSEHOLD

  • Inferred Age Rank Within Household
  • Number of Adults
  • Generations in Household
  • Males 18-74
  • Females 18-74
  • Unknown Gender 18-74

HOUSEHOLD CONTRIBUTION PATTERNS

  • Charitable Contributor
  • Donor Animal Welfare
  • Donor Arts Cultural
  • Donor By Mail
  • Donor Children Causes
  • Donor Environmental
  • Donor Environmental Issues
  • Donor International Aid
  • Donor Political Conservative
  • Donor Political Liberal
  • Donor Veterans
  • General Contributor
  • Health Institution Contributor
  • Political Contributor
  • Religious Contributor

CENSUS DATA

  • General
    • Area Below Poverty Level Families
    • Area Below Poverty Level Percent Unemployed
    • Area Health Insurance Coverage No Health Insurance
    • Area Percentage Unemployed

  • Commuting
    • Area Commuting to Work Car Truck Van Drove Alone
    • Area Commuting to Work Car Truck Van Carpooled
    • Area Commuting to Work Public Transit Excluding Taxi
    • Area Commuting to Work Walked
    • Area Commuting to Work Other Means
    • Area Commuting to Work Work at Home

  • Occupations in Area
    • Area Occupation Management Business Science and Arts
    • Area Occupation Natural Resources Construction Maintenance
    • Area Occupation Production Transportation Material Moving
    • Area Occupation Sales Office
    • Area Occupation Service

DISTRICT/AREA INFORMATION

  • Latitude/Longitude
  • County
  • Municipality
  • Zip Code
  • Congressional District
  • Metropolitan Statistical Area (MSA)
  • Core Based Statistical Area (CBSA)
  • Combined Statistical Area Designated Market Area (DMA)
  • Census Track
  • Census Block
  • Census Block Group
  • Time Zone
  • Population Density

HOUSEHOLD CHARACTERISTICS

  • General Characteristics
  • Dwelling Type
  • Dwelling Features
    • Accessibility Elevator Present
    • Accessibility for the Handicapped Present
    • Home Air Conditioning
    • Rooms Attic Present
    • Feature Balcony Present
    • Rooms Basement Area
    • Bath Count
    • Bedrooms Count
    • Rooms Bonus Room Present
    • Breezeway Present
    • Rooms Cellar Present
    • Rooms Cellar Wine Present
    • Central Vacuum Present
    • Construction
    • Deck Present
    • Escalator Present
    • Rooms Exercise Present
    • Exterior Code
    • Fireplace Count
    • Flooring Material Primary
    • Foundation
    • Rooms Game Present
    • Rooms Great Present
    • Porch Present
    • Roof Construction
    • Roof Material
    • Rooms Count
    • Rooms Safe Room Present
    • Sauna Present
    • Security Alarm Present
    • Rooms Sitting Present
    • Sound System Present
    • Sprinklers Present
    • Stories Count
    • Storm Shutter Present
    • Structure Style
    • Rooms Study Present
    • Rooms Sunroom Present
    • Home Water
    • Wet Bar Present

HOUSEHOLD FINANCE

  • Estimated Income
  • Household Net Worth
  • Presence Of Credit Card
  • Presence Of Gold or Platinum Credit Card
  • Presence Of Premium Credit Card
  • Presence Of Upscale Retail Credit Card
  • Presence Of Bankcard
  • Gas Dept Retail Credit Card
  • American Express Credit Card
  • American Express Gold Plat
  • Discover Gold Premium
  • Discover Regular
  • Mastercard Gold Premium
  • Mastercard Regular
  • Visa Gold Premium
  • Visa Regular
  • Credit Rating
  • Household Number Lines Of Credit
  • Credit Range of New Credit
  • Investments-Estimated Real
  • Properties Owned

INTERESTS AND BUYING HABITS WITHIN HOUSEHOLD

  • Apparel Childrens
  • Apparel Infant Toddlers
  • Apparel Mens
  • Apparel Mens Big Tall
  • Apparel Womens
  • Apparel Womens Plus Size
  • Apparel Young Mens
  • Apparel Young Womens
  • Arts and Antiques
  • Art-Visual Arts Interest
  • Auto work
  • Automotive Buff
  • Autoparts Accessories
  • Aviation Interest
  • Book Buyer
  • Book Reader
  • Books Magazines
  • Camping Hiking
  • Career Advancement Interest
  • Childrens Babycare
  • Childrens Back To School
  • Childrens Learning Toys
  • Collectibles Antiques
  • Collectibles Arts
  • Collectibles Coins
  • Collectibles General
  • Collectibles Sports Memorabilia
  • Collectibles Stamps
  • Collector Avid
  • Computer Owner
  • Cooking Enthusiast
  • Cooking General
  • Cosmetics Beauty
  • Current Affairs Politics
  • Dieting Weightloss
  • DVD Videos
  • Education Online
  • Electronics Movies Interest
  • Equestrian Interest
  • Exercise Aerobic
  • Exercise Enthusiast
  • Exercise Health Grouping
  • Exercise Running Jogging
  • Exercise Walking
  • Female Merchandise Buyer
  • Food Wines
  • Foods Natural
  • Games Board Puzzles
  • Games Video
  • Gaming Casino
  • Gaming Interest
  • Gun Owner
  • Health And Beauty
  • Health Medical
  • High End Appliances
  • Hobbies-Craft Interest
  • Hobbies-Crafts
  • Hobbies Buyer
  • Hobbies-Gardening
  • Hobbies- Farming Buyer
  • Hobbies- History Military
  • Hobbies- Photography Interest
  • Hobbies- Sewing Knitting Needlework
  • Hobbies-Woodworking
  • Home Decor Enthusiast
  • Home Improvement Grouping
  • House Plants
  • Invest Active
  • Invest Stock Securities
  • Investing Finance Grouping Investments
  • Investments Foreign
  • Investments Real Estate
  • Jewelry Buyer
  • Lifestyle-Broader Lifestyle
  • Lifestyle- Common Lifestyle
  • Lifestyle- Cultural Arts Lifestyle
  • Lifestyle- Do-It-Yourself Lifestyle
  • Lifestyle- High Tech Leader
  • Lifestyle- Highbrow Lifestyle
  • Lifestyle- Home Living
  • Lifestyle- Opportunity Seekers
  • Lifestyle-Professional Lifestyle
  • Lifestyle-Self Improvement
  • Lifestyle-Sporty Lifestyle
  • Lifestyle- Upscale Lifestyle
  • Lifestyle- Value Hunter Luggage Buyer
  • Mail Order Buyer
  • Mail Responder
  • Male Merchandise Buyer Membership Club
  • Military Memorabilia Weapons
  • Music Avid Listener
  • Music Collector
  • Music Home Stereo
  • Music Player Device
  • Musical Instruments
  • News Financial
  • Online Buyer
  • Outdoor Enthusiast
  • Outdoor Grouping
  • Parenting Interest
  • Pets Cats
  • Pets Dogs
  • Pets Multiple
  • Reading SciFi
  • Religious Inspiration
  • Religious Magazines
  • Science Space
  • Smoking
  • Special Foods Buyer
  • Sports- Active Motorcycle
  • Sports-Active Nascar
  • Sports- Active Snow Skiing
  • Sports-Active Tennis
  • Sports-Auto Motorcycle Racing
  • Sports- Baseball
  • Sports-Basketball
  • Sports-Boating Sailing
  • Sports-Fisher
  • Sports-Football
  • Sports-Golf Enthusiast
  • Sports-Grouping
  • Sports-Hockey
  • Sports-Hunter
  • Sports-Hunting Shooting
  • Sports-Outdoor Sports Lover
  • Sports- Scuba Diving
  • Sports- Soccer
    Sports- TV Sports
  • Sweepstakes Interests
  • Theater Performing Arts
  • Travel Cruises
  • Travel Domestic
  • Travel Grouping
  • Travel Interest
  • Travel International
  • Veteran In Household
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