L2 DataMapping has added two new tools to make targeting the right voter or donor easier.
What the radius or ‘circle’ tool does: L2 DataMapping users can now create a perfect circle around a defined center point. All of the registered voters within the circle will populate the demographic fields inside L2 DataMapping.
How the radius or ‘circle’ tool can be used: If there is an issue your candidate is championing, for example a new park or a new power plant and you want to speak to all the potential voters five miles from the proposed location you can. The circle tool within L2 DataMapping allows you easily identify those registered voters and then target within that group.
What change counts mode does: Prior to this tool being implemented when you selected a demographic group such as “Democrats” and then looked at an area selection such as “Counties” you would see only the percentage of “Democrats” in that county as portion of Democrats in the entire state. Now when L2 DataMapping users select “change counts mode” users will be able to see the percentage of “Democrats” within each county.
How the change counts mode can be used: If you are running a countywide race and want to see which precincts are the most Republican you can now easily select your “County” then “Republicans” then “Precinct/Voting District” and you can sort which precincts have the greatest concentration of Republicans. See the example below in Adam County, WI.
For more information or to request a demo of L2 DataMapping email Paul Westcott.