• We aggregate a large number of data sources and have developed a clear ecosystem that allows you to easily select, analyze and micro-target the voters you need to reach faster.

      • Research and analyze your district with L2 ConstituentMapping with hundreds of micro and macro viewpoints. Explore a district from 50,000 feet or 500. Get the lay of the land before communicating with your constituents.

      • Tap into more than 250 million national consumer records, built with our trusted partners. Our consumer data services include analytics, direct-to-consumer targeting, identity resolution, lead generation, list cleaning and location planning.

      • L2’s national automotive database makes it possible to find and reach new customers based on the highest-quality in-market and vehicle purchase data matched to an unparalleled repository of consumer insights.

      • L2 has the highest quality voter file matched to trusted verified emails. You can purchase these emails for use through your own enterprise level platform or purchase/rent and send through L2’s best-in-class delivery solution.

      • L2 and Ecanvasser have partnered to bring together the highest quality voter and consumer data with the most intuitive mobile canvassing platform available.

      • We’re excited to announce that L2 data sets are now available on Snowflake Data Marketplace. Snowflake customers will have access to L2 U.S. nationwide databases.

January 15, 2015

L2 DataMapping’s newest tools

L2 DataMapping has added two new tools to make targeting the right voter or donor easier.

What the radius or ‘circle’ tool does: L2 DataMapping users can now create a perfect circle around a defined center point. All of the registered voters within the circle will populate the demographic fields inside L2 DataMapping.

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How the radius or ‘circle’ tool can be used: If there is an issue your candidate is championing, for example a new park or a new power plant and you want to speak to all the potential voters five miles from the proposed location you can. The circle tool within L2 DataMapping allows you easily identify those registered voters and then target within that group.

What change counts mode does:  Prior to this tool being implemented when you selected a demographic group such as “Democrats”  and then looked at an area selection such as “Counties” you would see only the percentage of “Democrats” in that county as portion of Democrats in the entire state.  Now when L2 DataMapping users select “change counts mode” users will be able to see the percentage of “Democrats” within each county.

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How the change counts mode can be used: If you are running a countywide race and want to see which precincts are the most Republican you can now easily select your “County” then “Republicans” then “Precinct/Voting District” and you can sort which precincts have the greatest concentration of Republicans. See the example below in Adam County, WI.

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For more information or to request a demo of L2 DataMapping email Paul Westcott.

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