• Voter Data
      • We aggregate a large number of data sources and have developed a clear ecosystem that allows you to easily select, analyze and micro-target the voters you need to reach faster.

    • Constituent Data
      • Research and analyze your district with L2 ConstituentMapping with hundreds of micro and macro viewpoints. Explore a district from 50,000 feet or 500. Get the lay of the land before communicating with your constituents.

    • Consumer Data
      • Tap into more than 250 million national consumer records, built with our trusted partners. Our consumer data services include analytics, direct-to-consumer targeting, identity resolution, lead generation, list cleaning and location planning.

    • Automotive Data
      • L2’s national automotive database makes it possible to find and reach new customers based on the highest-quality in-market and vehicle purchase data matched to an unparalleled repository of consumer insights.

    • Deployment Services
      • L2 has the highest quality voter file matched to trusted verified emails. You can purchase these emails for use through your own enterprise level platform or purchase/rent and send through L2’s best-in-class delivery solution.

    • L2/Ecanvasser
      • L2 and Ecanvasser have partnered to bring together the highest quality voter and consumer data with the most intuitive mobile canvassing platform available.

  • State Voter Records
  • Blog
  • Contact
  • Login

September 28, 2015

L2 DataMapping adds “likely” 2016 presidential caucus attendees data

L2 DataMapping now features two custom modeled data branches to identify “likely” 2016 Iowa presidential caucus attendees. These modeled selections are being offered at no additional charge beyond your per record standard charge. Please be aware that the modeled selections are not lists of previous caucus attendees. Caucus lists are owned solely by the Iowa Democratic and Republican parties. Organizations seeking access to those lists should contact the state parties directly. Those data are generally not sold but each party will sell the service of communicating with those past caucus attendees on behalf of the candidate paying for that service.


No one can be certain which voters will attend the 2016 caucuses and surprises are common.

Past attendance might be an indication of likely future attendance but it is no guarantee. Open contests for the presidency will always draw out more caucus attendees and special circumstances will increase their numbers dramatically.

In 2008 with Obama and Clinton both competing in the Democratic caucuses, the two historic candidacies drew enormous crowds including a surge in first-time caucus attendees and young people. The result was that Democratic caucus attendance doubled from about 120,000 in 2004 to around 240,000 in 2008.

Democratic caucus attendance in 2012 was quite low without a competition to drive it. Republican caucus attendance was around 120,000 in 2012. Because the caucus process is run by the parties themselves, little demographic data regarding the attendees is available to the public.

Where the model came from

News organizations have done some polling to determine the nature of those attendees and that information has been used by L2 to model universes with the same characteristics as the 2012, 2008 and 2004 caucus attendees. These universe selections were created through an iterative process from selections of higher frequency and primary voters with the final demographic profiles compared to the demographic profiles reported by the research and news organizations. The comparisons for each universe are shown below. L2 worked from the theory that caucus participation in 2016 will be around 120,000 for the Republican Party and slightly higher for the Democratic Party.

Likely doesn’t mean known

The voters included in these selections are, we believe, more likely than the average voter to attend a caucus but a significant percentage of them may not attend and a great many other voters who are not in the selections may appear at the caucuses. The final demographic profile of the 2016 caucus attendees may differ significantly from our models.

Below are the comparisons between the demographic profiles available for each party caucus and the demographic profiles of the audiences included in L2’s modeled selections:

Screen Shot 2015-09-28 at 2.33.16 PM Screen Shot 2015-09-28 at 2.33.04 PM

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram