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November 29, 2016

L2/DonorBureau Trump Support and Donor Models Visualized

In the 2016 election cycle, L2 worked hand in hand with DonorBureau, a conservative-leaning donor list and modeling shop, to create likely Trump donor and supporter models.  These models have been used by scores of campaigns for both targeted digital and traditional campaigns.

To make this critical data accessible, L2 was able to place these models on our DataMapping platform. Users could just log in, select their district(s), find Trump supports or donors and make voter selections for mail, phones, email and other traditional campaigning.

This past cycle L2 also onboarded our national voter file with LiveRamp.  This integration both cookie and device ID matched our file allowing our client’s instant digital access to all voters. The modeled data from DonorBureau was immediately included in this matching process when created in 2016 and made available to tens of thousands of politicos working with L2/LiveRamp’s partners.

Below are heat map visualizations of likely Trump supporters inside L2 DataMapping.

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