(Washington, D.C.) L2, America’s leading provider of enhanced voter data, announced the promotion of Paul Westcott to Vice President of Sales & Marketing. As Vice President Westcott will oversee L2’s entire sales operation and work with leadership on strategy, forecasting and new product development. For the past three years, Westcott has served as Director of Marketing and Communications.
“Paul has been a major part of L2’s record-breaking growth over the past three years,” according to L2 CEO Bruce Willsie. “In addition to forming our media partnerships with the New York Times and CBS News Paul has worked directly with hundreds of L2 clients making this position a perfect fit,” Willsie went on to say.
Executive Vice President, Tracy Dietz says, “L2 is in a tremendous growth period right now and we are putting the right people in place to make sure that doesn’t change. Paul has a deep knowledge of what L2 data and platforms are capable of and has gone above and beyond to find creative solutions to our client’s needs.”
Paul has previously worked for NBC News and iHeartMedia and has a BA in Political Science and MA in Campaigns & Elections Management from Fordham University.
For over 40 years L2 has been the country’s most trusted source for enhanced voter, consumer and modeled issue data. It’s data and technology are used across, the political and public affairs landscapes with nearly 200 members of Congress as current customers along with the biggest names in polling and political advising. It is the source of choice for leading news organizations including CBS and the New York Times as well as the country’s leading universities including both Princeton and Harvard. L2’s national voter file remains the most accurate and frequently updated in the marketplace and contains the largest number of detailed voter file segments for traditional and digital targeting. As a non-partisan provider, L2 can tap powerful solutions including modeled issue data from HaystaqDNA. The HaystaqDNA modeled issue segments give users a detailed view of all voters regardless of party affiliation. L2 also provides party affiliation in all 50 states by modeling party ID for voters in states without party based registration. In addition to voters, L2 maintains a robust 265-million+ adult consumer file.
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