In fact, the number is closer to the 183,775,224 registered voters in the current L2 national voter file and all are reachable through L2 VoterMapping. We mention the 200 million voters number because some of our competitors seem to be touting this exaggeration.
For forty years L2 has gone to extraordinary lengths to process every record that goes through our system removing duplicates, deceased voters and voters that have moved.
The average waste or excess "voter records" in our competitor's counts is 12%. That's 12% extra you're paying for bad data and in any other platform on which the bad data are being used.
- 12% extra printing and postage for direct mail.
- 12% incorrect door knocks.
- 12% digital ads going to the wrong audience.
- 12% more emails to purchase and deploy.
Don't blow your budget because of a bad data decision.