Survey researchers, telemarketers, consultants and now national party organizations are using L2 cell phone data to reach voters on the device they're most likely to have on them at all times. L2's 60 million cell phones come from multiple sources and while most voter file vendors rely on a single source for landline and cell phones combined, L2 has three cell phone only databases to ensure you're getting both the highest quality lists and the most numbers available.
Some of L2's partner platforms include:
Are their rules for political campaigns when calling or texting cell phones?
Yes. From the FCC:
Political campaign-related prerecorded voice or autodialed calls (including autodialed live calls, prerecorded voice messages and text messages) are:
- Prohibited to cell phones, pagers, or other mobile devices without the called party's prior express consent.
- Prohibited to the protected telephone lines noted in the TCPA and the rules (e.g., emergency or toll-free lines, or lines serving hospitals or similar facilities), unless made with the called party's prior express consent.
- Permissible when made to landline telephones, even without prior express consent.
Can I still use cell phones for outreach?
Yes. The good news is the texting solutions listed above have created technologies that are FCC/FTC compliant and can still reach voters in this effective way. Cell phones can also be called for political purposes, they just need to be hand-dialed.