Since 2015 L2 data have been available via the LiveRamp Data Marketplace.  In addition to L2’s 850+ segment, digital data dictionary available via the Data Marketplace we have also created a list of those most commonly used audiences nationwide for users to quickly and easily grab. The complete list is below If you aren’t seeing these audiences in your DSP and would like to or have a custom audience you would like us to distribute via the Datastore please reach out to us at:

LiveRamp@L2-data.com

Top 40 L2 Segments Segment Name in LiveRamp Explanation
All Voters Nationwide L2_All_Voters_NW_2021 All voters nationwide
General Election 1/4+ L2_1_out_of_4_General_Voters_NW_2021 Voted in at least the last 1/4+ odd year general elections (2019, 2017, 2015, 2013)
General Election 2/4+ L2_2_out_of_4_General_Voters_NW_2021 Voted in at least the last 2/4+ odd year general elections (2019, 2017, 2015, 2013)
General Election 3/4+ L2_3_out_of_4_General_Voters_NW_2021 Voted in at least the last 3/4+ odd year general elections (2019, 2017, 2015, 2013)
General Election 4/4 L2_4_out_of_4_General_Voters_NW_2021 Voted in the last 4/4 odd year general elections (2019, 2017, 2015, 2013)
Primary Election 1/4+ L2_1_out_of_4_Primary_Voters_NW_2021 Voted in at least the last 1/4+ odd-year primary elections (2019, 2017, 2015, 2013)
Primary Election 2/4+ L2_2_out_of_4_Primary_Voters_NW_2021 Voted in at least the last 2/4+ odd-year primary elections (2019, 2017, 2015, 2013)
Primary Election 3/4+ L2_3_out_of_4_Primary_Voters_NW_2021 Voted in at least the last 3/4+ odd-year primary elections (2019, 2017, 2015, 2013)
Primary Election 4/4 L2_4_out_of_4_Primary_Voters_NW_2021 Voted in the last 4/4 odd-year primary elections (2019, 2017, 2015, 2013)
Voted in 2020 General Election L2_2020_ General_Voters_NW_2021 Voted in at least the 2020 General Election
Republicans L2_Republicans_NW_2021
Registered Republicans or modeled Republicans in those states where party ID isn’t done by registration
Democrats L2_Democrats_NW_2021
Registered Democrats or modeled Democrats in those states where party ID isn’t done by registration
Non-Partisans L2_Non-Partisan_NW_2021
Voters not registered with a party or likely independents in those states where party ID isn’t done by registration
Strong Partisan Republican L2_Strong_Repbulican_2021
Likely strong Republicans based on the L2/HaystaqDNA models // Voter file//L2 Modeled Republicans
Strong Partisan Democrat L2_Strong_Democrat_2021 Likely strong Democrats based on the L2/HaystaqDNA models // Voter file/L2 Modeled Democrats
Soft Partisan Repubican L2_Soft_Republican_2021 Likely soft Republicans based on the L2/HaystaqDNA models
Soft Partisan Democrat L2_Soft_Democrat_2021 Likely soft Democrats based on the L2/HaystaqDNA models
Non-Partisan Moderate L2_Non-Partisan_Moderate_2021 Likely Moderates based on the L2/HaystaqDNA models // L2 flagged as Non-Partisan
Gen Z Voters L2_GenZ_Voters_2021 Voters born after 1996
Millennial Voters L2_Millenial_Voters_2021 Voters born between 1980 and 1995
Gen X Voters L2_GenX_Voters_2021 Voters born between 1965 and 1979
Baby Boomer Voters L2_Baby_Boomer_Voters_2021 Voters born between 1946 and 1964
Silent/Greatest Generation Voters L2_Silent_Greatest_Gen_Voters_2021 Voters born between 1928 and 1945
European/Caucasian Voters L2_Caucasian_Voters_2021 Voters that are coded as European/Caucasian using L2’s ethnic coding
Non-White Voters L2_Non-White_Voters_2021 All voters coded as Hispanic, Likely-African American, and East of South Asian
Hispanic Voters L2_Hispanic_Voters_2021 Voters that are coded as Hispanic using L2’s ethnic coding
African American Voters L2_African_American_Voters_2021 Voters that are coded as Likely African American using L2’s ethnic coding
New Registrants Since General Election 2018 L2_New_Registrants_Since_G18_2021 Voters registered since November 6, 2018
New Registrants Since General Election 2020 L2_New_Registrants_Since_G20_2021 Voters registered since November 4, 2020
Likely G2021 Voters L2_Likely_General_2021_Voters_2021 Likely General Election 2021 models based off of L2/HaystaqDNA’s national modeling
Trump Supporters L2_LIkely_Trump_Supporters_2021 Likely Trump Supporter models based off of L2/HaystaqDNA’s national modeling
Biden Supporters L2_LIkely_Biden_Supporters_2021 Likely Biden Supporter models based off of L2/HaystaqDNA’s national modeling
COVID Favor Reopening L2_COVID_Favor_Reopening_2021 Likely to favor/support reopening based off of L2/HaystaqDNA’s national modeling
COVID Oppose Reopening L2_COVID_Oppose_Reopening_2021 Likely to oppose reopening based off of L2/HaystaqDNA’s national modeling
Ideology Liberal L2_Ideology_Liberal_2021 Likely to have a liberal ideology based off of L2/HaystaqDNA’s national modeling
Ideology Conservative L2_Ideology_Conservative_2021 Likely to a have a conservative ideology based off of L2/HaystaqDNA’s national modeling
Ideology Moderate L2_Ideology_Moderate_2021 Likely to have a moderate ideology based off of L2/HaystaqDNA’s national modeling
Black Lives Matter Support L2_Black_Lives_Matter_Support_2021 Likely to support Black Lives Matter based off of L2/HaystaqDNA’s national modeling
Black Lives Matter Oppose L2_Black_Lives_Matter_Oppose_2021 Likely Oppose Black Lives Matter based off of L2/HaystaqDNA’s national modeling
Likely to Vote Early L2_Likely_to_Vote_Early_2021 Likely to vote early (by mail or in-person) based off of L2/HaystaqDNA’s national modeling