• We aggregate a large number of data sources and have developed a clear ecosystem that allows you to easily select, analyze and micro-target the voters you need to reach faster.

      • Research and analyze your district with L2 ConstituentMapping with hundreds of micro and macro viewpoints. Explore a district from 50,000 feet or 500. Get the lay of the land before communicating with your constituents.

      • Tap into more than 250 million national consumer records, built with our trusted partners. Our consumer data services include analytics, direct-to-consumer targeting, identity resolution, lead generation, list cleaning and location planning.

      • L2’s national automotive database makes it possible to find and reach new customers based on the highest-quality in-market and vehicle purchase data matched to an unparalleled repository of consumer insights.

      • L2 has the highest quality voter file matched to trusted verified emails. You can purchase these emails for use through your own enterprise level platform or purchase/rent and send through L2’s best-in-class delivery solution.

      • L2 and Ecanvasser have partnered to bring together the highest quality voter and consumer data with the most intuitive mobile canvassing platform available.

      • We’re excited to announce that L2 data sets are now available on Snowflake Data Marketplace. Snowflake customers will have access to L2 U.S. nationwide databases.

October 4, 2021

Demographic Analysis of Virginia 10/3/21

It is Monday, October 4th and we are taking a look at the current state of returns in the Commonwealth of Virginia.  As of 10/3/21 189,267 Virginians have voted and that is 3.36% of eligible voters in the Commonwealth. A couple of quick notes, turnout has picked up, has it picked up enough for Democrats to hold the Governor’s mansion? In the Red to Blue Flip section below things are getting tight in Prince William County & The City of Chesapeake. Is this a trend or a blip we will keep watching.

The Commonwealth of Virginia does not have party identification by voter registration in the voter file.  So, in a state like Virginia, L2 models party ID by primary ballot selection and L2 modeling. If you have questions regarding this, please feel free to send us an email or a tweet.

Likely Dems: 124,866 (4.23% of total Likely Dem electorate)
Likely Indep:  8,805 (.84% of total Likely Indep electorate)
Likely Rep:  55,596 (3.41% of total Likely Rep electorate)

F: 53.9%
M: 46.0%

Age Range:
18-29: 4.48%
30-39: 6.13%
40-49%: 7.57%
50-64%: 24.4%
65+: 57.3%

Broad Ethnic Groupings:  
European: 70.8%
Hispanic & Portuguese: 3.2%
East & South Asian: 3.0%
Likely African American: 13.2%

Individual Income Range:

Sunday, October 3rd  
Under $24,999 4.9%
$25,000 – $34,999 3.89%
$35,000 – $49,999 8.24%
$50,000 – $74,999 17.00%
$75,000 – $99,999 16.51%
$100,000 – $124,999 12.76%
$125,000 – $149,999 9.52%
$150,000 – $174,999 6.21%
$175,000 – $199,999 5.64%
$200,000 – $249,999 6.93%
$250,000 + 6.80%

Education Level:
Bach Degree Likely or Extremely Likely: 23.3%
Grad Degree Likely or Extremely Likely: 19.7%
Some College Likely or Extremely Likely: 11.2%
HS Diploma Likely or Extremely Likely: 17.5%
Less than HS Likely or Extremely Likely: 2.4%

Home Owners:
Likely Homeowners: 66.6%
Likely Renters:  13.7%

Children (under 18 in HH):
Known or Modeled as Likely to Have Child:  27.73%
Modeled Not as Likely to Have Child:  58.4%

Veteran Voters: 6.7%

Gun Owners: 20.0%

Dog Owner: 14.4%
Cat Owner: 8.79%

Occupation Industry
**We only note occupations when the percentage moves over one point**
Financial-Real Estate/General 1.85%
Management- Upper 2.36%
Manufacturing – Skilled 1.35%
Medical – Nurse 2.74%
Office Assistant – Sales Clerk 1.12%
Other – Homemaker 2.13%
Other – Retired 3.99%

Likely Union Member 5.85%

Red to Blue County/City Deep Dive
Turnout in specific County/City as of 10/3/21 
Henrico County:  3.65%
Loudoun County: 2.79%
Prince William County: 3.90%
Fairfax County: 2.92%
City of Chesapeake: 3.74%
City of Virginia Beach: 2.52%

 Highlight Chesapeake, Prince William & Fairfax County  

City of Chesapeake
Likely Dem: 4.58%
Likely Indep: 0.83%
Likely Rep: 4.17%

Prince William County
Likely Dem: 4.61%
Likely Indep: 1.06%
Likely Rep: 4.36%

Fairfax County
Likely Dem: 3.55%
Likely Indep: 0.80%
Likely Rep: 2.45%

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