• We aggregate a large number of data sources and have developed a clear ecosystem that allows you to easily select, analyze and micro-target the voters you need to reach faster.

      • Research and analyze your district with L2 ConstituentMapping with hundreds of micro and macro viewpoints. Explore a district from 50,000 feet or 500. Get the lay of the land before communicating with your constituents.

      • Tap into more than 250 million national consumer records, built with our trusted partners. Our consumer data services include analytics, direct-to-consumer targeting, identity resolution, lead generation, list cleaning and location planning.

      • L2’s national automotive database makes it possible to find and reach new customers based on the highest-quality in-market and vehicle purchase data matched to an unparalleled repository of consumer insights.

      • L2 has the highest quality voter file matched to trusted verified emails. You can purchase these emails for use through your own enterprise level platform or purchase/rent and send through L2’s best-in-class delivery solution.

      • L2 and Ecanvasser have partnered to bring together the highest quality voter and consumer data with the most intuitive mobile canvassing platform available.

      • We’re excited to announce that L2 data sets are now available on Snowflake Data Marketplace. Snowflake customers will have access to L2 U.S. nationwide databases.

October 13, 2021

Demographic Analysis of New Jersey 10/12/21

It is Wednesday, October 13th 2021 and we are taking a deep dive into the current state of returns in New Jersey.  As of 10/12/2021 193,471 voters have voted.  That is 3.16% of eligible voters in the Garden State.  Democratic early turnout is strong and that is expected.  A couple interesting notes, Teachers have actually made the list of occupations above 1% of the returns, that is significant and nurses are still holding a spot in the top tier as well.   We took a quick look at donor history of the early voters and found that the  early voters in the Garden State support their local community causes (30+%) and healthcare causes (20+%) additional information is below.

Statewide Party
Dems: 124,426 (5.16% of total Dem electorate)
NP: 25,692 (1.15% of total NP electorate)
Rep:  42,755 (3.05% of total Rep electorate)

Gender
F: 55.8%
M: 43.3%

Veteran Voters: 6.94%

Likely Union Member: 6.26%

Age Range:
18-29: 5.36%
30-39: 6.53%
40-49%: 7.89%
50-64%: 23.7%
65+: 56.4%

Broad Ethnic Groupings:  
European: 65.6%
Hispanic & Portuguese: 7.41%
East & South Asian: 4.62%
Likely African American: 6.67%

Individual Income Range:

Tuesday, October 12th 
Under $24,999 6.07%
$25,000 – $34,999 4.15%
$35,000 – $49,999 7.53%
$50,000 – $74,999 14.0%
$75,000 – $99,999 15.3%
$100,000 – $124,999 13.9%
$125,000 – $149,999 10.2%
$150,000 – $174,999 6.97%
$175,000 – $199,999 5.33%
$200,000 – $249,999 7.51%
$250,000 + 7.71%

 

Education Level:
Bach Degree Likely or Extremely Likely: 24.9%
Grad Degree Likely or Extremely Likely: 18.9%
Some College Likely or Extremely Likely: 9.97%
HS Diploma Likely or Extremely Likely: 19.5%
Less than HS Likely or Extremely Likely: 2.07%

Home Owners:
Likely Homeowners: 65.3%
Likely Renters:  19.4%

Children (under 18 in HH):
Known or Modeled as Likely to Have Child:  31.2%
Modeled Not as Likely to Have Child:  56.2%

Gun Owners: 14.3%

Pets:
Dog Owner: 13.1%
Cat Owner: 8.8%

Occupations
**We only note occupations when the percentage moves over one point**

  1. Other – Retired 4.04%
  2. Management- Upper 2.81%
  3. Medical-Nurse- 2.56%
  4. Other-Homemaker 2.50%
  5. Office Assistant- Sales Clerk 1.61%
  6. Manufacturing-Skilled – 1.41%
  7. Office Assistant- General- 1.36%
  8. Management- Middle- 1.28%
  9. Education- Teacher- 1.13%

 

New Jersey Contributions

  1. Donates to Local Community 31.4%
  2. Donates to Healthcare 20.4%
  3. Donates to Wildlife Preservation 10.4%
  4. Donates to Children’s Causes 8.2%
  5. Donates to Environmental Causes 8%
  6. Donates to Animal Welfare 8% 
  7. Donates to Veterans Causes 7.3%

 

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