FOR NEARLY 50 YEARS, L2 has been the most trusted source for enhanced voter, consumer and modeled issue data. L2’s national voter file remains the most accurate and frequently updated in the marketplace and contains the largest number of detailed voter file segments for traditional and digital targeting.
The L2 Story
THE EARLY YEARS
Over fifty years ago in the state of Washington, at a time when few saw the need for more sophisticated campaign tools, a community activist had an idea. Lourene Criddle, a volunteer for numerous candidate and issue campaigns in California and Washington, sensed the wave of changes that were about to break over the political landscape, and Labels & Lists, Inc. was born.