Bruce Willsie is the President & CEO of L2.  Starting in 1990 Bruce came to then Labels & Lists after a stint as an attorney for Perkins Coie in Seattle. Prior to that Bruce attended Princeton University and Harvard Law School.  During Bruce’s nearly 20 years at L2 the company has grown to become a powerhouse in the political and advocacy data space working with national organizations to hundreds of members of Congress to local campaigns and trusted among the most respected consultants and campaign runners in the industry. Bruce’s focus on quality both in data sourcing and processing has not only allowed L2 to compete with subsidized competitors but to thrive in an environment where quality data is critical for campaigns at every level.

Bruce has poured the same attention to detail and quality into L2’s national consumer and automotive files.   L2’s consumer databases are recognized as hidden gems among national competitors.  And like the voter file  L2 commercial the databases are easy to use because of availability via L2’s web based tools, VoterMapping, ConsumerMapping and AutoMapping.

Bruce is also a veteran of the United States Navy and currently lives in Princeton, NJ with his wife Marcia.



Carlie Titus Gliha is L2’s Executive Director of Business Development.  Prior to joining L2, Carlie worked for NGPVAN, the Association of Advanced Life Underwriting, and most recently the National Retail Federation (NRF).  As Vice President of Membership at the NRF, Carlie managed created and implemented the organization’s initiatives around membership engagement and recruitment.

Prior to her 6 years in associations, Carlie worked at NGP where she developed the State Legislative branch of NGP’s fundraising and compliance software.

Carlie attended Eastern Illinois University in Charleston, IL and Virginia Marti College of Art and Design in Cleveland, OH where she completed her degrees in Fashion Design and Merchandising.

Carlie is based in L2’s Washington, D.C. office.


(202) 617-5214 | carlie.gliha@l2-data.com


Paul Westcott is L2’s Executive Vice President overseeing the company’s business development, sales, marketing, product and operations teams.  In Paul’s eight year tenure with L2 the company has seen tremendous and continued growth in the political space and the nation’s premier non-partisan provider as well as in the consumer marketplace.  Paul and his team introduced L2’s national consumer databases to marketing, analytics and adtech firms looking for a data advantage.  Paul is a featured speaker and panelist discussing big data, voter file data, demographics and elections.  

Prior to joining L2 Paul worked for NBC News, Fox News Channel and most recently  iHeartMedia.  Paul attended Fordham University and has both a BA and MA in Political Science with a focus on campaigns and elections management.

Paul currently lives in the D.C. area with his wife Sarah and two children Will and Grace.

(202) 679-7114 | paul.westcott@l2-data.com


Matthew Curley is L2’s Executive Director of Business Development at L2 as well as being the organization’s California Director. Prior to joining L2 Matt worked for AT&T, T-Mobile, and most recently Callfire. At Callfire, Matt’s focus was political and advocacy organizations including two major presidential campaigns during the 2016 cycle. Matt was also responsible for working with some of CallFire’s most demanding fortune 100 clients.

Prior to Callfire, Matt worked as a Senior Enterprise Manager at T-Mobile. At AT&T he was recognized as a Top Performer again for his strategic planning, thoughtful preparation, and tireless execution in their Premier Client Group.

Matt attended The Michigan State University where he played Baseball and holds a Bachelor of Science focused in Interdisciplinary Social Science with emphasis on Politics and Economics. Matt lives with his wife Lourdes and three daughters in the Los Angeles metro area.

(818) 450-4471 | matt.curley@l2-data.com

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