Blog

Digital targeting built around your partners and your budget

L2 has built the largest, most diverse network of partnerships in the world of ad tech to make sure our best-in-class voter, consumer and issue data is available on the platform that fits your campaign. Cookie Targeting: Working through LiveRamp L2 has cookie matched our entire national file allowing you to pick your DSP, pick your […]

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File Updates: Hawaii, Wisconsin, Minnesota, DC and more...

L2 continues to bring users the most up-to-date highest quality data available. Below are the most recent updates as of 2pmEST on 8/15/16.  Find out more about L2 data or request a quote today. Hawaii 8/12 Wisconsin 8/12 Minnesota 8/10 Washington, D.C. 8/8 California 8/5 South Dakota 8/1 New York 7/30 Montana 7/28 Kansas 7/22 […]

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L2 Upcoming Events: August

CampaignTech Chicago CampaignTech Chicago (8/4) will take a closer look at how digital campaigning has developed inside the ’16 cycle and look at the implications for the future of campaigning. Read this year's agenda NCSL The National Conference of State Legislatures is heading to Chicago for their annual legislative summit (8/8-8/11). L2 will be showcasing […]

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File Updates: Kansas, Mississippi, Alabama, Rhode Island, Washington and more...

L2 continues to bring users the most up-to-date highest quality data available. Below are the most recent updates as of 2pmEST on 7/25/16.  Find out more about L2 data or request a quote today. Kansas 7/22 Mississippi 7/21 Alabama 7/21 Rhode Island 7/18 Washington (State) 7/15 Virginia 7/14 Pennsylvania 7/13 Oregon 7/13 Georgia 7/8 Nebraska […]

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Where would you like to escape to and run a campaign?

Even in paradise there are campaigns, ballot initiatives and of course high quality voter data from L2. Below are some of the top getaway spots around the country shown inside L2 DataMapping with voter counts and maps colored by party ID. Enjoy your two minute getaway...   Maui, HI - Registered Voters: 76,013 (42% D, 41% I, 16% […]

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Inactive Voters, Extremely High Landline Connect Rates and a Greater Digital Advertising Reach

Inactive Voters are now available to our clients through L2 DataMapping. States and counties classify inactive voters differently and in the past, we have opted to leave these records out of our voter files given their lower level of reliability. L2 DataMapping now defaults to including them but gives you the option to limit your […]

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Never miss a district change with L2 DataMapping

The battleground states of Florida, Virginia and North Carolina have updated their United States congressional district boundaries for 2016 and L2 has the changes.  Since late last year L2 has been monitoring and adding both official and proposed boundary changes as they have become available.  The screen shots from L2 DataMapping below show where these boundaries can be accessed: Florida has […]

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Big Data in the News 4/26/16

Would-Be New York Voters Face Problems at the Polls Registration Surges As New Poll Shows Clinton, Trump In Lead Bernie Slams DNC, Hillary for Finance and Voter Data Shenanigans Alabama Latest State To Put Detailed Voter Information Online In Bid For Transparency Ted Cruz is the last hope of a GOP establishment that loathes him: [Cruz] has used voter […]

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Five more uses for L2 DataMapping you may not have known

In recent days L2 DataMapping has been used by CBS News and the New York Times to assist in election 2016 coverage, won an award for innovation and most recently has been featured by TechRepublic. We thought it would be a good time to update a post from last year, "Five uses for L2 DataMapping […]

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L2 wins Campaigns & Elections Reed award for innovation

Campaigns & Elections revealed it's 2016 Reed award recipients and L2 took home some hardware in the category: "Most Innovative Product of the Year".  L2 DataMapping by itself isn't new to this category however continuous updates and enhancements have made the platform competitive every year since it's launch. The Reed judges gave L2 DataMapping the award […]

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