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Consumer Data

Consumer Data Dictionary

HUndreds of fields to help
you find your target audience

INDIVIDUAL & HOUSEHOLD IDENTIFICATION

  • Individual ID
  • Address ID
  • L2 Voter ID
  • Full Name
  • Name Suffix
  • Salutation

CORE INDIVIDUAL
DEMOGRAPHICS

  • Date of Birth
  • Education
  • Ethnicity
  • Ethnic Grouping
  • Income
  • Marital Status
  • African American Professional
  • Business Owner
  • Christian Families
  • Disabled
  • Single-Parent
  • Hispanic Country of Origin
  • Household Net Worth
  • Language in Household
  • Level of English Proficiency
  • Occupation
  • Occupation Group
  • Religion
  • Veteran
  • Working Woman

HOME TYPE &
PURCHASE INFORMATION

  • Date of Refinancing
  • Dwelling Type
  • Estimated Current Value
  • Estimated Current Value Confidence Score
  • Estimated Current Value Date
  • Home Mortgage Amount
  • Home Mortgage Lender
  • Home Mortgage Lender Name
  • Home Mortgage Loan Type
  • Home Mortgage Rate
  • Home Purchase Date
  • Home Purchase Price
  • Home Transaction Type
  • Home Year Built
  • Homeowner Probability Model
  • Mortgage Loan to Value Ratio
  • Most Recent Lender Code
  • Most Recent Mortgage Interest Rate
  • Most Recent Mortgage Interest Rate Type
  • PASS Prospector Home Value Mortgage
  • Property Home Square Footage
  • Property Land Square Footage
  • Purchase Lender Code
  • Purchase Mortgage Date
  • Refinance Loan Type
  • Refinancing Amount
  • Refinancing Amount Code
  • Refinancing Lender
  • Refinancing Rates Type
  • Second Mortgage Amount
  • Second Mortgage Date
  • Second Mortgage Interest Rate
  • Second Mortgage Lender Code
  • Second Mortgage Lender Name
  • Second Mortgage Loan Type
  • Second Mortgage Loan Type Code
  • Tax Assessed Value
  • Text Market Value
  • Texture Assessed

INVESTING

  • Active Investor
  • Foreign Investments
  • General Investments
  • Investing and Finance
  • Number of Residential Investments Properties
  • Real Estate Investments
  • Stocks or Security Investments

PETS

  • Cats
  • Dogs
  • Pets Product Purchases

CENSUS

  • Census Median Home Values
  • Census Medium Household Income
  • Community Reinvestment Act Income Ratings
  • Commuting
  • Health Insurance Coverage
  • Income
  • Industry Type
  • Occupation Type
  • Poverty Level
  • Unemployment
  • Worker Type

CONTACT INFORMATION

  • Residence Address
  • Mailing Address
  • Secondary Address
  • Landline
  • Cell Phone
  • Do Not Call Flag
  • Delivery Point Validation (DPV)

POLITICAL

  • Likely Political Ideology
  • Voter Registration Status

HOME &  PROPERTY FEATURES

  • Air Conditioning
  • Attic
  • Balcony
  • Basement in General
  • Bathhouse
  • Bathroom Count
  • Bedroom Count
  • Boat Access
  • Boathouse
  • Boatlift
  • Bonus Rooms
  • Breakfast Nook
  • Breezeway
  • Buildings on Property
  • Cabin
  • Carport
  • Cellar
  • Central Vacuum
  • Courtyard
  • Deck
  • Description of View (Mountain, Ocean Etc.)
  • Driveway Material
  • Elevator
  • Equestrian Arena
  • Escalator
  • Exterior Room
  • Family Room
  • Fence
  • Finished Basement
  • Fireplace
  • Flooring Material
  • Foundation
  • Game Room
  • Garage
  • Gazebo
  • Golf Course
  • Grainery
  • Great Room
  • Greenhouse
  • Guesthouse
  • Handicapped Accessible
  • Hardwired Alarm
  • Home Heating System
  • Home Sewer
  • Home Water
  • Intercom System
  • Interior Structure
  • Kendall
  • Laundry Room
  • Lean To
  • Material Used in Construction of Household
  • Media Room
  • Mudroom
  • Office
  • Outdoor Kitchen or Fireplace
  • Overhead Door
  • Parking Space Count
  • Patio
  • Pergola
  • Plumbing Fixtures Count
  • Pond
  • Pool
  • Pool House
  • Porch
  • Poultry House
  • Primary Exterior Wall Covering
  • Quonset Hut
  • Residential Delivery Indicator
  • Roof Construction Material
  • Rooms Count
  • RV Parking
  • Safe Room
  • Sauna Room
  • Shed
  • Silo
  • Sitting Room
  • Sports Court
  • Sprinklers
  • Stable
  • Storage Building
  • Stories Count
  • Storm Shelter
  • Storm Shutters
  • Structure Style
  • Study
  • Sunroom
  • Swimming Pool
  • Tennis Court
  • TV Satellite Dish
  • Units Count
  • Utility Room
  • Water Feature
  • Swimming Pool
  • Wet Bar
  • Wine Cellar

PURCHASES

  • Antique Purchases
  • Art Purchases
  • Auto Parts and Accessories
  • Childcare
  • Children’s Back-To-School
  • Children’s Toys
  • Club Membership
  • Electronics
  • Female Merchandise
  • High-End Appliance
  • Home Furnishings
  • Home Stereo Purchases
  • In-Market for Auto Purchase and Next Five Months
  • In-Market for Auto Purchase in Six Months or More
  • In-Market for New Auto Purchase
  • In-Market for Used Auto Purchase
  • Infant Apparel
  • Jewelry Purchaser
  • Luggage Purchases
  • Magazines
  • Mail Order Purchases
  • Mail Order Responder
  • Male Merchandise Buyer
  • Men’s Apparel
  • Men’s Big & Tall
  • Online Buyer
  • Petite Apparel
  • Plus Size Women’s Apparel
  • Value Hunter
  • Women’s Apparel
  • Young Men’s Apparel
  • Young Women’s Apparel

LIFESTYLE CATEGORIES

  • Do-It-Yourself
  • Highbrow Living
  • Home
  • Outdoor Enthusiasts
  • Outdoor Sports
  • Professional
  • Sporty
  • Traveler
  • Upscale

DISTRICT/AREA INFORMATION

  • Latitude/Longitude
  • Country
  • Municipality
  • Zip Code
  • Congressional District
  • Metropolitan Statistical Area (MSA)
  • Core Based Statistical Area (CBSA)
  • Combined Statistical Area
  • Designated Market Area (DMA)
  • Census Track
  • Census Block
  • Census Block Group
  • Time Zone
  • Population Density

HOUSEHOLD INFORMATION

  • Age Ranges in Household
  • Children Age Ranges
  • Children’s Apparel Purchases
  • Household Inferred Age Rank
  • Length of Residence
  • Number of Adults
  • Number of Children
  • Number of Generations in Household
  • Number of Persons in Unit
  • Presence of Children
  • Senior Adult in Household
  • Young Adult in Household

CREDIT CARD &
SCORE INFORMATION 

  • American Express Gold or Platinum Card
  • Credit Range
  • Credit Score
  • Discover Credit Card
  • Discover Gold or Premium Card
  • Gold or Premium Gas Credit Card
  • Household Number Lines of Credit
  • Number of Generations in Household
  • Mastercard Gold or Premium Credit Card
  • Newly Issued Credit Cards
  • Other Credit Card
  • Presence of Bankcard
  • Presence of Credit Cards
  • Presence of Gas or Department Store Credit Cards
  • Presence of Gold or Platinum Credit Cards
  • Presence of Premium Credit Cards
  • Presence of Upscale Retail Credit Cards
  • Travel Entertainment Credit Card
  • Visa Gold or Premium Credit Card
  • Visa Regular Credit Card

HOBBIES & INTERESTS 

  • Aerobic Exercise
  • Antiques
  • Arts
  • Audiobooks
  • Auto Buff
  • Auto Work
  • Automotive and Motorcycle
  • Racing
  • Aviation
  • Baseball
  • Basketball
  • Boardgames
  • Books
  • Camping and Hiking
  • Career Improvement
  • Career-Minded Publications
  • Casinos and Gambling
  • Children
  • Coins
  • Collectibles
  • Collector
  • Computer in Home Office
  • Computer Owner
  • Cooking Enthusiast
  • Cooking in General
  • Cosmetics
  • Crafts
  • Cruises
  • Cultural Arts
  • Dieting/Weight Loss
  • Do-It-Yourselfers
  • Domestic Travel
  • DVD Purchases
  • Equestrian/Horse Back Riding
  • Exercise Enthusiast
  • Financial News and Information
  • Fishing
  • Food and Wines
  • Football
  • Gaming
  • Gardening
  • Gardening Farmer
  • General Exercise
  • General Travel
  • Golf
  • Grandchildren
  • Health and Beauty
  • Hockey
  • Home Decor
  • Home Improvement
  • Houseplants
  • Hunter
  • Hunting Shooting
  • International Travel
  • Medical Health
  • Military Memorabilia
  • Motorcycles
  • Motorcycles
  • Movies
  • Music
  • NASCAR
  • Natural Food
  • Online Education
  • Outdoor Sports Generally
  • Parenting
  • Performing Arts
  • Photography
  • Playing Tennis
  • Public Affairs Politics
  • Puzzles
  • Reading Religious
  • Reading Science Fiction
  • Running or Jogging
  • Sailing and Boating
  • SCUBA Diving
  • Self-Improvement
  • Sewing Knitting Needle Work
  • Smoking
  • Snow Skiing
  • Soccer
  • Space and Science
  • Specialty Foods
  • Sports Generally
  • Sports Memorabilia
  • Stamps
  • Video Games
  • Walking
  • Woodworking

CONTRIBUTION/
DONOR INFORMATION

  • Animal Welfare
  • Arts and Culture
  • Charitable
  • Children’s Causes
  • Community
  • Donates by Mail
  • Environmental
  • Environmental Issues
  • General Contributor
  • General Political Contributor
  • Health Institution Contributor
  • International Aid
  • Miscellaneous Charitable Giving
  • Political Conservative
  • Political Liberal
  • Religious Causes
  • Veterans Causes
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