We're excited to announce that L2 is now a direct activation partner on Vibe, making it easier than ever to move from audience creation to live Connected TV campaigns.
For years, L2 has powered audience targeting for political campaigns, advocacy organizations, agencies, brands, and media buyers with one of the nation's most comprehensive voter and consumer databases. Now, those same trusted audiences can be activated directly within Vibe—without exporting files, managing manual uploads, or introducing unnecessary delays.
A Faster Path from Data to CTV
With the new L2 + Vibe integration, you can build highly targeted voter or consumer audiences in L2 DataMapping and send them directly into your Vibe account in just a few clicks.
The streamlined workflow allows you to:
- Build custom audiences using L2's trusted voter, demographic, geographic, behavioral, and consumer data
- Push audiences directly from DataMapping into Vibe with no file exports or manual handoffs
- Combine L2 audiences with Vibe's advanced targeting options, including geography, demographics, devices, and daypart scheduling
- Preserve the integrity of your audience from creation through activation with no loss of targeting precision
- Deliver full-length, non-skippable Connected TV ads to the exact households you've selected
Smarter Targeting. Faster Activation.
Whether you're reaching persuadable voters before Election Day, engaging advocacy audiences, or delivering consumer advertising to precisely defined households, the L2 + Vibe integration helps eliminate friction from your campaign workflow.
Instead of spending time preparing and transferring files between platforms, you can move directly from audience strategy to campaign execution—saving time while maintaining the data quality and accuracy L2 is known for.
Get Started Today
The L2 + Vibe integration is available now. If you're already using L2 DataMapping and Vibe, you can begin activating your audiences immediately. If you're interested in enabling the integration or learning more about how L2's voter and consumer data can improve your Connected TV campaigns, contact your L2 representative or reach out to info@l2-data.com.
With L2 and Vibe, better data leads to faster activation—and more effective Connected TV campaigns.
