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As political campaigns continue to demand greater speed, precision, and accountability from their digital advertising, L2 is excited to announce a new partnership with Next Vote Political, the first curation platform purpose-built specifically for the unique needs of political advertising.
The partnership combines L2's industry-leading voter data with Next Vote Political's advanced programmatic execution technology, creating a streamlined workflow that moves campaigns from audience selection to live media faster than ever before.
From Voter Intelligence to Campaign Execution
At the heart of the partnership is L2's trusted National Voter File, which includes more than 218 million registered voters, over 800 demographic and behavioral attributes, and 150 predictive modeling fields. Campaigns can build highly targeted audiences using the industry's most comprehensive voter intelligence and seamlessly activate those audiences through Next Vote Political.
Once audience matching is complete, Next Vote's proprietary Supply Side Trader® technology takes over, automating the delivery of politically compliant private marketplace (PMP) deals and Deal IDs across today's most valuable digital channels, including:
- Connected TV (CTV)
- Streaming audio
- Podcasts
- Mobile in-app inventory
- Display advertising
By leveraging proprietary supply path optimization, the platform removes unnecessary intermediaries, improves media efficiency, and helps ensure more campaign dollars reach premium inventory instead of being lost to the programmatic supply chain.
Built for the Speed of Modern Campaigns
Political campaigns operate on compressed timelines where hours—not days—can determine success. Traditional programmatic workflows often require multiple handoffs before a campaign can launch.
The L2 and Next Vote integration changes that.
Using Next Vote's purpose-built political SSP workflow and contextual optimization tools, campaigns can receive Deal IDs in minutes and launch media the very same day. This allows media buyers to react quickly to polling, breaking news, fundraising milestones, or rapidly changing electoral conditions without sacrificing compliance or targeting accuracy.
A Smarter Political Advertising Workflow
The partnership creates a seamless connection between audience intelligence and programmatic activation:
- Build audiences using L2's trusted national voter data.
- Match and prepare audiences for activation.
- Automatically generate politically compliant PMPs and Deal IDs.
- Launch campaigns across premium digital inventory in hours instead of days.
- Improve efficiency through optimized supply paths and reduced intermediary costs.
The result is a faster, more scalable, and more transparent workflow that helps campaigns maximize both performance and budget.
Powering the Next Generation of Political Media
As digital political advertising continues to evolve, successful campaigns need more than quality data or premium media—they need an integrated ecosystem that connects both seamlessly.
By combining L2's unmatched voter intelligence with Next Vote Political's purpose-built programmatic infrastructure, the partnership delivers an end-to-end solution that helps campaigns reach the right voters, in the right environments, at the right time.
Together, L2 and Next Vote Political are redefining the path from voter intelligence to on-screen impressions, giving political advertisers the speed, precision, and efficiency today's campaigns demand.
