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Please see all of the data updates below as 12/13/2024 Voter File Updates NEW Alaska 12/8 (NCOA/Telephone Updates)NEW Alabama 12/8 (NCOA/Telephone Updates)NEW Colorado 12/8 (NCOA/Telephone Updates)NEW Connecticut 12/8 (NCOA/Telephone Updates)NEW Delaware 12/8 (NCOA/Telephone Updates)NEW Hawaii 12/8 (NCOA/Telephone Updates)NEW Idaho 12/8 (NCOA/Telephone Updates)NEW Maryland 12/8 (NCOA/Telephone Updates)NEW Missouri 12/8 (NCOA/Telephone Updates)Arizona 12/1 (NCOA/Telephone Updates)Nevada 12/1 (NCOA/Telephone […]

In the world of political fundraising, reaching a broader audience is crucial. One effective strategy is to supplement your existing email file with purchased email lists. Here’s how you can do it effectively and ethically: Understanding Purchased Email Lists Purchased email lists are collections of email addresses acquired from third-party vendors including L2. These lists […]

Users in L2 DataMapping can now search their entire order and purchase history on the platform and download the associated invoices. Manager-level users can search through ALL purchases made under their customer account. If you are not sure who on your team is set as a “Manager” or if you would like to be assigned […]

Email Deliverability: What Marketers Need to Know in 2024 Email deliverability is the cornerstone of successful email marketing. No matter how compelling your content or offers are, they’re worthless if they never reach the inbox. More here: https://martech.org/what-marketers-need-to-know-about-email-deliverability/ The Spam Problem The sheer volume of spam emails is staggering. With an estimated 347 billion emails […]

Below is an easy way to pull multiple lists of a certain size for L2 DataMapping without overlap.

Pull audiences directly from L2 DataMapping and make available in IQM directly using the new L2/IQM integration. IQM offers a comprehensive digital ad-buying platform exclusively built for politics, utilizing state-of-the-art predictive models to analyze voter motivations, enthusiasm, and open-mindedness. IQM’s approach combines sophisticated algorithms with extensive voter data from L2, allowing campaigns to target audiences with […]

“Every Election Has Big Swings, Even in a Polarized Country. This One Will Too.” is how Nate Cohn headlined his New York Times twice-weekly newsletter, The Tilt, on Friday, which does a deep dive into the world of political data.  This should hit home with voters and even more so with political practitioners building audiences to persuade […]

Consumer data has become an invaluable tool for realtors looking to find new prospective buyers and sellers in today’s competitive real estate market. By leveraging this information strategically, agents can identify promising leads, tailor their marketing efforts, and ultimately grow their business. Here’s how realtors can harness consumer data to connect with potential clients: Understanding […]

If your company has a political action committee (PAC), understanding Congressional and state legislative districts is absolutely essential. Having a firm grasp on district information allows your PAC to operate strategically and maximize its impact. L2 can provide this critical information, please speak to our PAC specialist carlie.gliha@L2-data.com Here’s why district knowledge matters so much: […]

Enumeration Value SearchingWe now have a place to enter search text above an enumeration table. Here we see the 537 Zip Codes in MA… As you type in the search box, the set of values displayed is filtered to any values whose text contains what has been entered AND a blue box appears around the enumeration […]