Please see all of the data updates below as of 9/24/2026 Last Full Update refers to an update in which L2 incorporated new data directly from the state’s voter file, including new registrants, updated vote history, and other available voter information. An NCOA/Telephone Update is a data hygiene update in which L2 removes deceased voters […]
Texas 2026 Primary & Recall Returns Are Now Live in L2 After a nearly seven-month statewide delay, Texas election returns are now available in L2. The latest update incorporates 2026 Texas Primary and Recall election history, giving L2 clients access to the newest participation data for millions of Texas voters. The updated voter history is […]
The new ZIP Code Uploader in L2 DataMapping 2.1 makes it easy to build a universe from an existing list of ZIP codes. The feature is available in both national and state applications and can be used with L2’s voter and consumer databases. Instead of selecting ZIP codes individually, you can paste an entire list […]
CLICK: Try L2 DataMapping for Consumer Today! L2 has released its September 2026 National Consumer File update, incorporating the latest changes from across our standard data sources while introducing several significant enhancements. The updated file includes 264.9 million individuals and 800 fields covering demographics, contact information, property ownership, consumer characteristics, digital identifiers and hundreds of […]
Since launching L2 DataMapping in 2022, L2 users have experienced numerous enhancements to their experience working with L2 data. One of the biggest ongoing improvements has been speed. L2 has undertaken this resource deletion update to automatically remove old "resources " to make the platform as efficient and fast as possible. Resources refer to any […]
L2 is excited to announce a new integration with Political Comms that makes it easier than ever for campaigns, consultants, and political organizations to move from voter targeting to communications. The new partnership connects L2 and Political Comms in two important ways: L2 voter data is now available natively inside Political Comms, and Political Comms […]
We’re thrilled to announce the newest addition to L2’s digital activation capabilities: an integration with Yahoo DSP that enables interoperability of L2 segments with Yahoo ConnectID. This means that advertisers can seamlessly push L2’s rich voter and consumer segments into Yahoo DSP for targeting, giving campaigns, advocacy teams, and marketers a streamlined, privacy-centric path from […]
L2 is excited to announce a new DataMapping integration with Basis DSP, making it easier than ever for users to send custom voter and consumer audiences directly into digital campaigns. With just a few clicks, political campaigns, advocacy groups, and commercial marketers can now activate high-quality L2 data inside one of the most trusted programmatic […]
We are excited to announce the release of our two new DataMapping integrations with Basis and Meta (Facebook/Instagram). With these integrations, you can now create an audience within L2 DataMapping and seamlessly push that audience from L2's national voter or consumer files without needing to pre-purchase records or download any data. Step 1: Create a Universe Step 2: […]
L2/Haystaq national models are built using a combination of large-scale survey research, voter file data, consumer and demographic information, geographic and census-level indicators, and real-world behavioral data such as turnout and vote-by-mail activity. The underlying survey data were collected nationally in early 2026 through a mix of live phone interviews, IVR, text, email, and online […]
