Please see all of the data updates below as of 8/31/2026 Last Full Update refers to an update in which L2 incorporated new data directly from the state’s voter file, including new registrants, updated vote history, and other available voter information. An NCOA/Telephone Update is a data hygiene update in which L2 removes deceased voters […]
Since launching L2 DataMapping in 2022, L2 users have experienced numerous enhancements to their experience working with L2 data. One of the biggest ongoing improvements has been speed. L2 has undertaken this resource deletion update to automatically remove old "resources " to make the platform as efficient and fast as possible. Resources refer to any […]
L2 is excited to announce a new integration with Political Comms that makes it easier than ever for campaigns, consultants, and political organizations to move from voter targeting to communications. The new partnership connects L2 and Political Comms in two important ways: L2 voter data is now available natively inside Political Comms, and Political Comms […]
We’re thrilled to announce the newest addition to L2’s digital activation capabilities: an integration with Yahoo DSP that enables interoperability of L2 segments with Yahoo ConnectID. This means that advertisers can seamlessly push L2’s rich voter and consumer segments into Yahoo DSP for targeting, giving campaigns, advocacy teams, and marketers a streamlined, privacy-centric path from […]
L2 is excited to announce a new DataMapping integration with Basis DSP, making it easier than ever for users to send custom voter and consumer audiences directly into digital campaigns. With just a few clicks, political campaigns, advocacy groups, and commercial marketers can now activate high-quality L2 data inside one of the most trusted programmatic […]
We are excited to announce the release of our two new DataMapping integrations with Basis and Meta (Facebook/Instagram). With these integrations, you can now create an audience within L2 DataMapping and seamlessly push that audience from L2's national voter or consumer files without needing to pre-purchase records or download any data. Step 1: Create a Universe Step 2: […]
L2/Haystaq national models are built using a combination of large-scale survey research, voter file data, consumer and demographic information, geographic and census-level indicators, and real-world behavioral data such as turnout and vote-by-mail activity. The underlying survey data were collected nationally in early 2026 through a mix of live phone interviews, IVR, text, email, and online […]
We're excited to announce that L2 is now a direct activation partner on Vibe, making it easier than ever to move from audience creation to live Connected TV campaigns. For years, L2 has powered audience targeting for political campaigns, advocacy organizations, agencies, brands, and media buyers with one of the nation's most comprehensive voter and […]
For more information or to get these models email info@L2-data.com OR https://l2-data.com/contact-us/ L2, in partnership with Causeway Solutions, is excited to announce a robust new suite of predictive models designed to help organizations better understand voter attitudes, political engagement, issue positions, and media consumption behavior. These models are available directly within L2 DataMapping and can […]
Connect with L2 about this sales@L2-data.com As political campaigns continue to demand greater speed, precision, and accountability from their digital advertising, L2 is excited to announce a new partnership with Next Vote Political, the first curation platform purpose-built specifically for the unique needs of political advertising. The partnership combines L2's industry-leading voter data with Next […]
