• We aggregate a large number of data sources and have developed a clear ecosystem that allows you to easily select, analyze and micro-target the voters you need to reach faster.

      • Research and analyze your district with L2 ConstituentMapping with hundreds of micro and macro viewpoints. Explore a district from 50,000 feet or 500. Get the lay of the land before communicating with your constituents.

      • Tap into more than 250 million national consumer records, built with our trusted partners. Our consumer data services include analytics, direct-to-consumer targeting, identity resolution, lead generation, list cleaning and location planning.

      • L2’s national automotive database makes it possible to find and reach new customers based on the highest-quality in-market and vehicle purchase data matched to an unparalleled repository of consumer insights.

      • L2 has the highest quality voter file matched to trusted verified emails. You can purchase these emails for use through your own enterprise level platform or purchase/rent and send through L2’s best-in-class delivery solution.

      • L2 and Ecanvasser have partnered to bring together the highest quality voter and consumer data with the most intuitive mobile canvassing platform available.

      • We’re excited to announce that L2 data sets are now available on Snowflake Data Marketplace. Snowflake customers will have access to L2 U.S. nationwide databases.


For over 50 years, L2 has been the most trusted source for enhanced voter, consumer and modeled issue data

The L2 Story


Over 50 years ago in the state of Washington, at a time when few saw the need for more sophisticated campaign tools, a community activist had an idea. Lourene Criddle, a volunteer for the numerous candidate and issue campaigns in California and Washington, sensed the wave of changes that were about to break over the political landscape and Labels & Lists, Inc. was born.
This was taken towards the end of World War II in Lakehurst, NJ

Processing Data

Formed for the sole purpose of utilizing modern data processing techniques in the service of campaigns, her small company soon became a phenomenon. Lourene's graduate school training in education at Columbia University and her resulting experience as a teacher combined with her raw energy and determination to make the fledgling company a success. Lindy Criddle, Lourene's husband, was asked to join the effort, and at a time when you could count on a few fingers the number of similar processors nationwide, Labels & Lists began to help shape the political landscape.

Setting a Standard

To complement Lourene's foresight and her intuitive and practical understanding of the needs of candidates, Lindy brought with him years of senior management experience and data processing expertise in high-tech companies, including Bell & Howell, Ampex, Scientific Data Systems and the Tally Corporation. As a Vice President of Operations, he had utilized the electrical engineering training he had received at Berkeley to supervise the programming of some of the earliest commercial computers. Later at Labels & Lists, he put all that expertise to work in processing voter files.

And Then Labels & Lists Grew

With little fanfare but with a healthy seriousness of purpose and a dedication to its customers, Lourene and Lindy once small firm became the standard for political data processing. Today, under our new name L2, we are neither small nor local. L2 is now the nation's leading independent voter data and technology firm, processing voter data around the clock for all 50 states and DC and making that data available for analysis in the industry's leading technology platform, L2 DataMapping™.
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