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The 2024 Swing Electorate

“Every Election Has Big Swings, Even in a Polarized Country. This One Will Too.” is how Nate Cohn headlined his New York Times twice-weekly newsletter, The Tilt, on Friday, which does a deep dive into the world of political data.  This should hit home with voters and even more so with political practitioners building audiences to persuade […]

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How consumer data or data lists can help realtors find new prospective buyers and sellers

Consumer data has become an invaluable tool for realtors looking to find new prospective buyers and sellers in today’s competitive real estate market. By leveraging this information strategically, agents can identify promising leads, tailor their marketing efforts, and ultimately grow their business. Here’s how realtors can harness consumer data to connect with potential clients: Understanding […]

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The Crucial Role of Congressional and State Legislative District Knowledge for Corporate PACs

If your company has a political action committee (PAC), understanding Congressional and state legislative districts is absolutely essential. Having a firm grasp on district information allows your PAC to operate strategically and maximize its impact. L2 can provide this critical information, please speak to our PAC specialist carlie.gliha@L2-data.com Here’s why district knowledge matters so much: […]

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NEW FEATURES: Search Values and Select Multiple Values Quickly in L2 DataMapping

Enumeration Value SearchingWe now have a place to enter search text above an enumeration table. Here we see the 537 Zip Codes in MA… As you type in the search box, the set of values displayed is filtered to any values whose text contains what has been entered AND a blue box appears around the enumeration […]

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How do companies using Computer Assisted Telephone Interviewing (CATI) take advantage of consumer databases?

Companies using Computer Assisted Telephone Interviewing (CATI) can take advantage of L2’s US national consumer database in several ways: Targeted Sampling Consumer databases allow companies to target specific demographics or segments for their CATI research precisely. They can select respondents based on criteria like: This enables more efficient and relevant sampling compared to random digit […]

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How is voter data used in legal challenges?

Voter data is used in various ways by lawyers in court cases related to elections and voting rights. L2 curates these data nationwide and makes them available for legal campaigns, parties, and other third-party legal challenges that arise from elections. It’s important to note that while some voter data is public, lawyers must follow strict […]

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New Features in L2 DataMapping

Since L2 DataMapping’s launch we have made major feature updates to hundreds of tweaks that make the day-to-day experience better. See below as we outline some of the changes to make your experience better. If you don’t yet have L2 DataMapping sign up for a free trial today! Zoom to selection Zoom to all selected […]

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L2 DataMapping and The Trade Desk Integration

If you are a TradeDesk user you can now easily distribute voter, constituent or consumer audiences via L2 DataMapping:   1) Create your universe in L2 DataMapping.2) Open the universe by clicking on the universe name.3) Click on the double arrow icon to “transmit universe” and click on “Send Universe” 4) On the new page that opens […]

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How do you use L2 enhanced voter file data for fundraising?

L2 voter file data can be a powerful tool for political fundraising campaigns. Here are some key ways to leverage this data effectively: Target High-Propensity Donors L2’s voter files contain detailed information that can help identify likely donors: By combining these factors, you can create targeted lists of high-propensity donors to focus your fundraising efforts. […]

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StackAdapt/L2 New Integration

Pull audiences directly from L2 DataMapping and make available in StackAdapt directly using the new L2/StackAdapt integration. StackAdapt, one of the most powerful programmatic advertising platforms, is now partnered with L2 to access our enhanced voter file audiences. StackAdapt’s technology enables political campaigns and organizations to reach voters with precision and scale across multiple digital […]

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