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How do companies using Computer Assisted Telephone Interviewing (CATI) take advantage of consumer databases?

Companies using Computer Assisted Telephone Interviewing (CATI) can take advantage of L2’s US national consumer database in several ways: Targeted Sampling Consumer databases allow companies to target specific demographics or segments for their CATI research precisely. They can select respondents based on criteria like: This enables more efficient and relevant sampling compared to random digit […]

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How is voter data used in legal challenges?

Voter data is used in various ways by lawyers in court cases related to elections and voting rights. L2 curates these data nationwide and makes them available for legal campaigns, parties, and other third-party legal challenges that arise from elections. It’s important to note that while some voter data is public, lawyers must follow strict […]

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New Features in L2 DataMapping

Since L2 DataMapping’s launch we have made major feature updates to hundreds of tweaks that make the day-to-day experience better. See below as we outline some of the changes to make your experience better. If you don’t yet have L2 DataMapping sign up for a free trial today! Zoom to selection Zoom to all selected […]

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L2 DataMapping and The Trade Desk Integration

If you are a TradeDesk user you can now easily distribute voter, constituent or consumer audiences via L2 DataMapping:   1) Create your universe in L2 DataMapping.2) Open the universe by clicking on the universe name.3) Click on the double arrow icon to “transmit universe” and click on “Send Universe” 4) On the new page that opens […]

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How do you use L2 enhanced voter file data for fundraising?

L2 voter file data can be a powerful tool for political fundraising campaigns. Here are some key ways to leverage this data effectively: Target High-Propensity Donors L2’s voter files contain detailed information that can help identify likely donors: By combining these factors, you can create targeted lists of high-propensity donors to focus your fundraising efforts. […]

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StackAdapt/L2 New Integration

Pull audiences directly from L2 DataMapping and make available in StackAdapt directly using the new L2/StackAdapt integration. StackAdapt, one of the most powerful programmatic advertising platforms, is now partnered with L2 to access our enhanced voter file audiences. StackAdapt’s technology enables political campaigns and organizations to reach voters with precision and scale across multiple digital […]

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Vice President Kamala Harris supporters and opposition models are available for 214 million voters nationwide

President Biden’s announcement to not seek re-election in November has reverberated across the political landscape. The decision has sparked widespread speculation about the presidential race and how donor and voter engagement and turnout will be affected. As Vice President Kamala Harris emerges as the presumed nominee, the focus shifts to how voters will perceive her candidacy. […]

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L2 DataMapping search feature allows users to search by segment name

L2 DataMapping for voters, consumers and constituents have thousands of selections to pick from, and now you have a fast and easy way to find those selections. One top of each application there is a “Search fields” bar.  Once a user starts typing, any matches will appear below the search box. The user can then […]

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How can county governments and officials use constituent data?

Map of L2 DataMapping colored by individual income and county boundaries. Sign up for a free L2 DataMapping trial today. County governments and officials can use constituent data in several effective ways to improve communication, decision-making, and service delivery: By leveraging constituent data effectively, county governments can make more informed decisions, improve communication with residents, […]

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What data are available to campaigns and organizations during early voting?

L2 provides the most up-to-date voter-matched early return data in L2 DataMapping – sign up here for a free trial. Early voting was on the rise before COVID, and post-COVID has become extremely prevalent even in states that have previously shunned early voting. L2, the nation’s largest and longest-serving nonpartisan voter file provider, will collect […]

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