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File Updates: Kansas, Mississippi, Alabama, Rhode Island, Washington and more…

L2 continues to bring users the most up-to-date highest quality data available. Below are the most recent updates as of 2pmEST on 7/25/16.  Find out more about L2 data or request a quote today. Kansas 7/22 Mississippi 7/21 Alabama 7/21 Rhode Island 7/18 Washington (State) 7/15 Virginia 7/14 Pennsylvania 7/13 Oregon 7/13 Georgia 7/8 Nebraska […]

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Where would you like to escape to and run a campaign?

Even in paradise there are campaigns, ballot initiatives and of course high quality voter data from L2. Below are some of the top getaway spots around the country shown inside L2 DataMapping with voter counts and maps colored by party ID. Enjoy your two minute getaway…   Maui, HI – Registered Voters: 76,013 (42% D, 41% I, 16% […]

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Inactive Voters, Extremely High Landline Connect Rates and a Greater Digital Advertising Reach

Inactive Voters are now available to our clients through L2 DataMapping. States and counties classify inactive voters differently and in the past, we have opted to leave these records out of our voter files given their lower level of reliability. L2 DataMapping now defaults to including them but gives you the option to limit your […]

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Never miss a district change with L2 DataMapping

The battleground states of Florida, Virginia and North Carolina have updated their United States congressional district boundaries for 2016 and L2 has the changes.  Since late last year L2 has been monitoring and adding both official and proposed boundary changes as they have become available.  The screen shots from L2 DataMapping below show where these boundaries can be accessed: Florida has […]

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Big Data in the News 4/26/16

Would-Be New York Voters Face Problems at the Polls Registration Surges As New Poll Shows Clinton, Trump In Lead Bernie Slams DNC, Hillary for Finance and Voter Data Shenanigans Alabama Latest State To Put Detailed Voter Information Online In Bid For Transparency Ted Cruz is the last hope of a GOP establishment that loathes him: [Cruz] has used voter […]

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Five more uses for L2 DataMapping you may not have known

In recent days L2 DataMapping has been used by CBS News and the New York Times to assist in election 2016 coverage, won an award for innovation and most recently has been featured by TechRepublic. We thought it would be a good time to update a post from last year, “Five uses for L2 DataMapping […]

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L2 wins Campaigns & Elections Reed award for innovation

Campaigns & Elections revealed it’s 2016 Reed award recipients and L2 took home some hardware in the category: “Most Innovative Product of the Year”.  L2 DataMapping by itself isn’t new to this category however continuous updates and enhancements have made the platform competitive every year since it’s launch. The Reed judges gave L2 DataMapping the award […]

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L2 data in the news and making news

NYTimes 2/26/16: “…while around 53 percent of nonblack voters were women in the 2012 general election, 61 percent of black voters were women, according to data from L2, a nonpartisan voter file vendor.” AdAge 2/23/16: “Data firms, like L2, are “very influential on how they dictate the television aspects of the buys, said Tim Kay of NCC Media.” Las […]

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Data Vendors Shouldn’t Make News

Last Friday, information came out that there was a breach of the Clinton Campaign’s voter and private file data by several staffers within the Bernie Sanders campaign. Because of the breach, the DNC and their database services provider took the extraordinary step of suspending the Sanders Campaign’s access to their own data. The way this was first reported, I thought […]

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Tips and warnings about using a partisan data provider

Originally Published July 7, 2015; Updated December 21, 2015 National and state party organizations along with like-minded companies have been collecting, storing and giving their data to approved candidates, PACs and other groups for years. These organizations collect the voter file, add data from candidates, PACs and other politically friendly groups and then turn it over to approved candidates and […]

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