Campaigns & Elections revealed it’s 2016 Reed award recipients and L2 took home some hardware in the category: “Most Innovative Product of the Year”. L2 DataMapping by itself isn’t new to this category however continuous updates and enhancements have made the platform competitive every year since it’s launch. The Reed judges gave L2 DataMapping the award […]
NYTimes 2/26/16: “…while around 53 percent of nonblack voters were women in the 2012 general election, 61 percent of black voters were women, according to data from L2, a nonpartisan voter file vendor.” AdAge 2/23/16: “Data firms, like L2, are “very influential on how they dictate the television aspects of the buys, said Tim Kay of NCC Media.” Las […]
Last Friday, information came out that there was a breach of the Clinton Campaign’s voter and private file data by several staffers within the Bernie Sanders campaign. Because of the breach, the DNC and their database services provider took the extraordinary step of suspending the Sanders Campaign’s access to their own data. The way this was first reported, I thought […]
Originally Published July 7, 2015; Updated December 21, 2015 National and state party organizations along with like-minded companies have been collecting, storing and giving their data to approved candidates, PACs and other groups for years. These organizations collect the voter file, add data from candidates, PACs and other politically friendly groups and then turn it over to approved candidates and […]
How does weather impact voter turnout in elections? AccuWeather and L2 partner to identify hyper-local correlations between weather and voter turnout in the United States. AccuWeather Global Weather Center – December 17, 2015 – AccuWeather, the global leader in weather information and digital media, today announced its partnership with L2, America’s leading provider of enhanced […]
December 8, 2015 — America’s leading non-partisan voter data provider, L2, will provide the New York Times with the national voter file and use of the company’s voter file analysis tool, L2 DataMapping, through election 2018. This agreement gives the paper along with The Upshot the most up-to-date, highest quality voter data for use in […]
Any list you can create in your L2 list account you can now match directly to Facebook. This is a HUGE. Go to www.GatewayMedia.us/facebook/ where you can set up an account which will be your campaign’s personal onramp for matching your voter list targets to Facebook. Select L2 as your List Vendor Select your State […]
1. ALL of L2’s scrubbed 160 Million person voter file including voter, consumer and HaystaqDNA modeled issue data are available to segment and digitally target. 2. We are currently working with a high quality group of digital partners (see below) but if you have a specific agency, DSP or other provider they can access our files […]
L2’s industry leading national voter file, consumer data and modeled data from HaystaqDNA are now available through LiveRamp. L2 will provide the first non-partisan national voter file for instant use on the LiveRamp platform. LiveRamp works with the world’s largest advertising platforms and data providers to improve and enhance digital ad targeting.. This partnership allows hundreds […]
You can now match the voter lists from your L2 account directly to your campaign’s Facebook page. All you need to do is visit www.GatewayMedia.us and open a Gateway to Facebook account to process your lists. Select L2 as your List Vendor Select your State and/orDistrict If you select “All Voters by Party” [Recommended] […]
