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Never miss a district change with L2 DataMapping

The battleground states of Florida, Virginia and North Carolina have updated their United States congressional district boundaries for 2016 and L2 has the changes.  Since late last year L2 has been monitoring and adding both official and proposed boundary changes as they have become available.  The screen shots from L2 DataMapping below show where these boundaries can be accessed: Florida has […]

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Big Data in the News 4/26/16

Would-Be New York Voters Face Problems at the Polls Registration Surges As New Poll Shows Clinton, Trump In Lead Bernie Slams DNC, Hillary for Finance and Voter Data Shenanigans Alabama Latest State To Put Detailed Voter Information Online In Bid For Transparency Ted Cruz is the last hope of a GOP establishment that loathes him: [Cruz] has used voter […]

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Five more uses for L2 DataMapping you may not have known

In recent days L2 DataMapping has been used by CBS News and the New York Times to assist in election 2016 coverage, won an award for innovation and most recently has been featured by TechRepublic. We thought it would be a good time to update a post from last year, “Five uses for L2 DataMapping […]

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L2 wins Campaigns & Elections Reed award for innovation

Campaigns & Elections revealed it’s 2016 Reed award recipients and L2 took home some hardware in the category: “Most Innovative Product of the Year”.  L2 DataMapping by itself isn’t new to this category however continuous updates and enhancements have made the platform competitive every year since it’s launch. The Reed judges gave L2 DataMapping the award […]

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L2 data in the news and making news

NYTimes 2/26/16: “…while around 53 percent of nonblack voters were women in the 2012 general election, 61 percent of black voters were women, according to data from L2, a nonpartisan voter file vendor.” AdAge 2/23/16: “Data firms, like L2, are “very influential on how they dictate the television aspects of the buys, said Tim Kay of NCC Media.” Las […]

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Data Vendors Shouldn’t Make News

Last Friday, information came out that there was a breach of the Clinton Campaign’s voter and private file data by several staffers within the Bernie Sanders campaign. Because of the breach, the DNC and their database services provider took the extraordinary step of suspending the Sanders Campaign’s access to their own data. The way this was first reported, I thought […]

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Tips and warnings about using a partisan data provider

Originally Published July 7, 2015; Updated December 21, 2015 National and state party organizations along with like-minded companies have been collecting, storing and giving their data to approved candidates, PACs and other groups for years. These organizations collect the voter file, add data from candidates, PACs and other politically friendly groups and then turn it over to approved candidates and […]

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AccuWeather partners with L2 to study weather vs. voter turnout

How does weather impact voter turnout in elections? AccuWeather and L2 partner to identify hyper-local correlations between weather and voter turnout in the United States. AccuWeather Global Weather Center – December 17, 2015 – AccuWeather, the global leader in weather information and digital media, today announced its partnership with L2, America’s leading provider of enhanced […]

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The New York Times to utilize L2’s National Voter File

December 8, 2015 — America’s leading non-partisan voter data provider, L2, will provide the New York Times with the national voter file and use of the company’s voter file analysis tool, L2 DataMapping, through election 2018. This agreement gives the paper along with The Upshot the most up-to-date, highest quality voter data for use in […]

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Match All Your L2 Mail or Phone Target Lists Directly to Facebook

Any list you can create in your L2 list account you can now match directly to Facebook.  This is a HUGE. Go to www.GatewayMedia.us/facebook/  where you can set up an account which will be your campaign’s personal onramp for matching your voter list targets to Facebook. Select L2 as your List Vendor Select your State […]

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