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L2’s national voter file available through LiveRamp

L2’s industry leading national voter file, consumer data and modeled data from HaystaqDNA are now available through LiveRamp.  L2 will provide the first non-partisan national voter file for instant use on the LiveRamp platform. LiveRamp works with the world’s largest advertising platforms and data providers to improve and enhance digital ad targeting..  This partnership allows hundreds […]

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Use L2’s voter file to target your Facebook ad campaign through Gateway to Facebook.

  You can now match the voter lists from your L2 account directly to your campaign’s Facebook page. All you need to do is visit www.GatewayMedia.us and open a Gateway to Facebook account to process your lists. Select L2 as your List Vendor Select your State and/orDistrict If you select “All Voters by Party” [Recommended] […]

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L2 DataMapping Free Webinars Every Tuesday

Join L2’s Paul Westcott for a 30-minute weekly webinar covering basic and advanced uses for L2 DataMapping. These trainings walk users step-by-step through different functions allowing you to get the most out of your L2 DataMapping subscription.  Below is the training schedule through September 2015: To join any of these trainings please email which date […]

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RELEASE: L2 to Provide CBS News with the National Voter File

FOR IMMEDIATE RELEASE L2 to Provide CBS News with the National Voter File Voter File Data Gives CBS News Elections Team a Critical Tool For In Depth Research October 8, 2015 — America’s leading non-partisan voter data provider, L2, will provide CBS News with the national voter file and use of the company’s voter file […]

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L2 DataMapping adds “likely” 2016 presidential caucus attendees data

L2 DataMapping now features two custom modeled data branches to identify “likely” 2016 Iowa presidential caucus attendees. These modeled selections are being offered at no additional charge beyond your per record standard charge. Please be aware that the modeled selections are not lists of previous caucus attendees. Caucus lists are owned solely by the Iowa […]

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30 Million extra names doesn’t mean 30 Million more voters

A question we often hear is ‘why does L2 only have 160 million registered voters in your national voter file and some of your competitors have 190 million or more registered voters?’ The answer is simple, we do more to process and clean our files then those data shops with a 190, 185 or 200+ […]

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Tips and warnings about buying or accepting party voter data

National and state party organizations along with like-minded companies have been collecting, storing and giving their data to approved candidates, PACs and other groups for years. These organizations collect the voter file, add data from candidates, PACs and other politically friendly groups and then turn it over to approved candidates and organizations. Despite the appeal of this low […]

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Five uses for L2 DataMapping you may not have known

L2 DataMapping is the fastest and easiest way to analyze, select and purchase enhanced voter data. Users enjoy L2 DataMapping’s easy to use interface to make selections and purchases but may not know about some of DataMapping’s other powerful advanced features. 1.1. L2 can add your voter codes to your private L2 DataMapping account so that you can access them […]

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Use L2 DataMapping and NCC Cable boundaries to craft a targeted media strategy

L2’s media targeting allows you to make selections and do analysis beyond political boundaries. Inside L2 DataMapping you have the ability to overlay complex boundaries and make selections using NCC Cable zones, Designated Market Areas (DMAs) and Public Use Microdata Areas (PUMAs). Using L2 DataMapping you build a unique voter or donor universe according to […]

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Raising money with L2’s high quality donor data and L2 DataMapping

L2 can make your fundraising easier by giving you the tools to maintain, enhance, add to or start a donor list. Campaign finance rules have undergone a host of changes in recent years and are  under constant scrutiny from watchdog groups, the courts and lawmakers. Even with these changes maintaining a robust individual donor database and having the ability to […]

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