Minimize Waste,
Maximize ROI

You can't make informed decisions if you don't trust the accuracy of your underlying data. That's why data accuracy is our top priority.

53-stage

data hygiene and processing method

We ensure the most accurate data available by pooling up-to-date information from public and commercial sources, thus screening all of our data for inaccuracies using proprietary algorithms and powerful processing tools.

Voter/Consumer File Match
Email Verification
Active Landline or Cell Phone Number Verification
National Change of Address
Social Security Death Index Match

The results? Better intelligence. More effective communication and engagement. Less waste. Stronger return on investment.

Our data hygiene methods ensure you have the cleanest lists available.

We employ intensive human and automated checks prior to data being released

Proprietary and robust matching technology ensures the quality of each record

Vigorous research compares national data sources to identify and correct internal inconsistencies

Rigorous standardized formatting and corrections are applied to all records

Multiple fields are verified to confirm data accuracy

Our verification processes include:

Data Hygiene

National Change of Address (NCOA) processing
Duplicate record analysis and removal
Garbage record identification and cleaning
Name parsing and cleaning
Address history tracking for better matching & identification
Coding Accuracy Support System (CASS)
Locatable Address Correction (LACS) processing
Post CASS street name and address corrections
Social Security Administration Death Index Matching

Supplementary Data

Major and minor district processing and checking
Addition of missing gender codes
Email matching
Landline and cell phone matching from 10 national commercial sources
Geocoding with rooftop-level latitude and longitude
Commercial data for missing birth dates and apartment numbers
Commercial databases for hobby, interest and other consumer data
Census data conversions and application of American Community Survey Data

Custom Data Processing

L2’s custom processing and cleaning services are utilized by thousands of campaigns, PACs, associations, unions and corporations each year. Our processing involves both human and automated checks to ensure data is formatted correctly thereby producing the highest possible match rate and the most accurate data hygiene. L2 processing is broken into three areas:

Matching
Hygiene
Append

Minimize Waste,
Maximize ROI

53-stage

We ensure the most accurate data available by pooling up-to-date information from public and commercial sources, thus screening all of our data for inaccuracies using proprietary algorithms and powerful processing tools.

Our data hygiene methods ensure you have the cleanest lists available.

Our verification processes include:

Data Hygiene

Supplementary Data

Custom Data Processing

CONTACT US

DATA PRODUCTS

DATA PRODUCTS

QUICK NAVIGATION

Minimize Waste,Maximize ROI

53-stage

We ensure the most accurate data available by pooling up-to-date information from public and commercial sources, thus screening all of our data for inaccuracies using proprietary algorithms and powerful processing tools.

Our data hygiene methods ensure you have the cleanest lists available.

Our verification processes include:

Data Hygiene

Supplementary Data

Custom Data Processing

CONTACT US

DATA PRODUCTS

DATA PRODUCTS

QUICK NAVIGATION

Minimize Waste,
Maximize ROI