L2 DataMapping is the fastest and easiest way to analyze, select and purchase enhanced voter data. Users enjoy L2 DataMapping’s easy to use interface to make selections and purchases but may not know about some of DataMapping’s other powerful advanced features.
1.1. L2 can add your voter codes to your private L2 DataMapping account so that you can access them
L2’s custom data services are a huge part of why campaigns, PACs, consultants among many others have been coming back to us for 40 years. One of those custom services is appending our enhanced file data (phones, voter, commercial, census and contribution data) and making your existing private file a ‘super file’.
After L2’s high quality data is appended including L2 IDs that ‘super file’ can be imported into L2 DataMapping. Once your unique list is inside you’ll have the ability to make selections, do analysis and export your private list in multiple formats. Included in your L2 DataMapping selections are any private survey or other data you have collected from the field.
Once you have housed a copy of your file inside your L2 DataMapping account we will keep your file updated by running it against the voter file, National Change of Address (NCOA) database, the Social Security Death Index and our five national phone sources giving you updates as all of L2 DataMapping is updated.
Most importantly, your private file remains private, we have never and will never use your data outside of your account.
2. Create instant customized reports
For years L2 DataMapping has given users a quick and easy way to see a count of registered voters and households as well as do a cross tab with any combination of data inside the platform. Earlier this year we added a customized report function giving users the ability to instantly create an L2 branded or white labeled report. This report can be used for analysis or to show prospective clients and doesn’t require you to purchase the data, only to have an L2 DataMapping login.
(Below: Make selections, add a report name and generate with or without a table or contents or L2 branded cover page)
(Below: An report example from Virginia)
Click for an example of a full report
3. Create your own sample
Users inside L2 DataMapping are able to create their own samples anytime, instantly. Here’s how it’s done.
i. Before pressing “Create” under “Universes” make sure “Create as Sample” is selected (see below)
ii. Select the type of sample either “random” or “cluster”.
iii. Select number of records.
iv. One voter per household or not.
v. Normalize by age or not.
vi.A telephone code (high 1 to low of 5); Many of L2’s pollster clients go with 1 or 2.
vii. Prioritize results on telephone confidence code or not (putting the highest confidence numbers on top)
viii. Select phone type (i.e. just landlines or landlines and cell phones)
iv. Select “Create”.
(Below: An example of a cluster sample visualized on L2 DataMapping)
4. ‘Cut turf’ using non-standard boundaries
L2 DataMapping has an array of built in political boundaries from statewide to the precinct level. Inside L2 DataMapping you can also see NCC Cable Boundaries and Designated Market Areas (DMAs) allowing you to plan your media campaign. In addition to set boundaries you can create your own polygon or circle shape boundaries:
(Below: An example of a polygon area selected)
(Below: An example of a circle area selected)
5. Change Counts Mode or Three Column Tool
What change counts mode does: Prior to this tool being implemented when you selected a demographic group such as “Democrats” and then looked at an area selection such as “Counties” you would see only the percentage of “Democrats” in that county as portion of Democrats in the entire state. Now when L2 DataMapping users select “change counts mode” users will be able to see the percentage of “Democrats” within each county.
How the change counts mode can be used: If you are running a countywide race and want to see which precincts are the most Republican you can now easily select your “County” then “Republicans” then “Precinct/Voting District” and you can sort which precincts have the greatest concentration of Republicans. See the example below in Adam County, WI.
For more information or to request a demo of L2 DataMapping email Paul Westcott.
