Companies using Computer Assisted Telephone Interviewing (CATI) can take advantage of L2’s US national consumer database in several ways:
Targeted Sampling
Consumer databases allow companies to target specific demographics or segments for their CATI research precisely. They can select respondents based on criteria like:
- Age, gender, income, location
- Purchase history or product usage
- Psychographic profiles
This enables more efficient and relevant sampling compared to random digit dialing.
Improved Response Rates
By using consumer databases, companies can:
- Pre-screen potential respondents to ensure eligibility
- Personalize outreach to increase participation
- Schedule calls at convenient times for respondents
These factors help boost response rates compared to cold calling.
Enhanced Data Quality
Consumer databases provide additional context about respondents, allowing researchers to:
- Validate demographic information
- Cross-reference responses with existing data
- Identify inconsistencies or potential data quality issues
This results in higher-quality data overall.
Longitudinal Research
With consumer databases, companies can:
- Conduct follow-up interviews with the same respondents over time
- Track changes in attitudes or behaviors
- Build ongoing research panels
This enables more in-depth longitudinal studies.
Integrated Multi-Channel Approach
Consumer databases allow companies to:
- Combine CATI with other research methods like online surveys
- Reach respondents through their preferred contact channels
- Create a more holistic view of the consumer
This integrated approach provides richer insights.
By leveraging consumer databases, companies can significantly enhance the efficiency, relevance, and quality of their CATI market research efforts. The key is to use databases responsibly and in compliance with privacy regulations.
Learn more about L2’s national consumer file or email info@L2-data.com
