Pull audiences directly from L2 DataMapping and make available in IQM directly using the new L2/IQM integration.
IQM offers a comprehensive digital ad-buying platform exclusively built for politics, utilizing state-of-the-art predictive models to analyze voter motivations, enthusiasm, and open-mindedness. IQM’s approach combines sophisticated algorithms with extensive voter data from L2, allowing campaigns to target audiences with precision across various digital channels. Their platform contains thousands of voter attributes, enabling the creation of highly specific audience segments for analysis and optimization. By applying best practices from consumer marketing to the political arena, IQM aims to help campaigns better connect with diverse voter bases, track voting patterns, and craft more effective messaging strategies. IQM has been successfully employed in some of the largest political campaigns and initiatives, demonstrating its impact on modern political advertising and voter engagement.
If you are an IQM user, you can now easily distribute voter, constituent, or consumer audiences via L2 DataMapping:
1) Create your universe in L2 DataMapping.
2) Open the universe by clicking on the universe name.
3) Click on the double arrow icon to “transmit universe” and click on “Send Universe”
4) Once the audience is distributed, you will receive a confirmation on screen and via the email associated with your L2 DataMapping account.
No data purchase or direct agreement is needed with L2 to distribute audiences to IQM.
Reach out to paul.westcott@L2-data.com for more details or to get an account set up.
