An accurate, well-targeted list is the bedrock of all campaign, advocacy and marketing efforts. L2 makes it possible to obtain a live, ready-to-query list of voters and consumers based on the voter, consumer, demographic, homeownership, geography, donor, and many other fields directly in Snowflake.

Many organizations are investing in real-time data hygiene services and data management solutions. L2 integrates seamlessly into existing CRMs, ARMs, and other political/campaign management tools in order to enrich existing data in real time. Not all organizations have the in-depth contact, demographic or psychographic data (such as interests and beliefs) needed for gaining deep insights into customers, locations, and leads or for building advanced segmentation and audience models.

Good data hygiene isn’t a “one-and-done” type of job; it’s an ongoing process. Good data hygiene has two steps. First, you should identify incomplete, duplicate, incorrect, inaccurate or irrelevant parts of the data. Next, you would complete, correct, dedupe, delete, or modify the dirty data. Using L2 through Snowflake ensures that your data is always clean, standardized, updated, and complete. 

Our partnership with Snowflake allows you to query information on all voters and consumers in the U.S., to understand demographic trends within different regions, socio-economic groups, education levels, movers to new states, etc. Many organizations use these advanced analytics for voter or customer profiling and segmentation, insights into campaign performance, building a better understanding of the political or competitive landscape, and identifying expansion opportunities.