Since 2015 L2 data have been available via the LiveRamp Data Marketplace. In addition to L2’s 850+ segment, digital data dictionary available via the Data Marketplace we have also created a list of those most commonly used audiences nationwide for users to quickly and easily grab. The complete list is below If you aren’t seeing these audiences in your DSP and would like to or have a custom audience you would like us to distribute via the Datastore please reach out to us at:
| Top 40 L2 Segments | Segment Name in LiveRamp | Explanation |
| All Voters Nationwide | L2_All_Voters_NW_2021 | All voters nationwide |
| General Election 1/4+ | L2_1_out_of_4_General_Voters_NW_2021 | Voted in at least the last 1/4+ odd year general elections (2019, 2017, 2015, 2013) |
| General Election 2/4+ | L2_2_out_of_4_General_Voters_NW_2021 | Voted in at least the last 2/4+ odd year general elections (2019, 2017, 2015, 2013) |
| General Election 3/4+ | L2_3_out_of_4_General_Voters_NW_2021 | Voted in at least the last 3/4+ odd year general elections (2019, 2017, 2015, 2013) |
| General Election 4/4 | L2_4_out_of_4_General_Voters_NW_2021 | Voted in the last 4/4 odd year general elections (2019, 2017, 2015, 2013) |
| Primary Election 1/4+ | L2_1_out_of_4_Primary_Voters_NW_2021 | Voted in at least the last 1/4+ odd-year primary elections (2019, 2017, 2015, 2013) |
| Primary Election 2/4+ | L2_2_out_of_4_Primary_Voters_NW_2021 | Voted in at least the last 2/4+ odd-year primary elections (2019, 2017, 2015, 2013) |
| Primary Election 3/4+ | L2_3_out_of_4_Primary_Voters_NW_2021 | Voted in at least the last 3/4+ odd-year primary elections (2019, 2017, 2015, 2013) |
| Primary Election 4/4 | L2_4_out_of_4_Primary_Voters_NW_2021 | Voted in the last 4/4 odd-year primary elections (2019, 2017, 2015, 2013) |
| Voted in 2020 General Election | L2_2020_ General_Voters_NW_2021 | Voted in at least the 2020 General Election |
| Republicans | L2_Republicans_NW_2021 |
Registered Republicans or modeled Republicans in those states where party ID isn’t done by registration
|
| Democrats | L2_Democrats_NW_2021 |
Registered Democrats or modeled Democrats in those states where party ID isn’t done by registration
|
| Non-Partisans | L2_Non-Partisan_NW_2021 |
Voters not registered with a party or likely independents in those states where party ID isn’t done by registration
|
| Strong Partisan Republican | L2_Strong_Repbulican_2021 |
Likely strong Republicans based on the L2/HaystaqDNA models // Voter file//L2 Modeled Republicans
|
| Strong Partisan Democrat | L2_Strong_Democrat_2021 | Likely strong Democrats based on the L2/HaystaqDNA models // Voter file/L2 Modeled Democrats |
| Soft Partisan Repubican | L2_Soft_Republican_2021 | Likely soft Republicans based on the L2/HaystaqDNA models |
| Soft Partisan Democrat | L2_Soft_Democrat_2021 | Likely soft Democrats based on the L2/HaystaqDNA models |
| Non-Partisan Moderate | L2_Non-Partisan_Moderate_2021 | Likely Moderates based on the L2/HaystaqDNA models // L2 flagged as Non-Partisan |
| Gen Z Voters | L2_GenZ_Voters_2021 | Voters born after 1996 |
| Millennial Voters | L2_Millenial_Voters_2021 | Voters born between 1980 and 1995 |
| Gen X Voters | L2_GenX_Voters_2021 | Voters born between 1965 and 1979 |
| Baby Boomer Voters | L2_Baby_Boomer_Voters_2021 | Voters born between 1946 and 1964 |
| Silent/Greatest Generation Voters | L2_Silent_Greatest_Gen_Voters_2021 | Voters born between 1928 and 1945 |
| European/Caucasian Voters | L2_Caucasian_Voters_2021 | Voters that are coded as European/Caucasian using L2’s ethnic coding |
| Non-White Voters | L2_Non-White_Voters_2021 | All voters coded as Hispanic, Likely-African American and East of South Asian |
| Hispanic Voters | L2_Hispanic_Voters_2021 | Voters that are coded as Hispanic using L2’s ethnic coding |
| African American Voters | L2_African_American_Voters_2021 | Voters that are coded as Likely African American using L2’s ethnic coding |
| New Registrants Since General Election 2018 | L2_New_Registrants_Since_G18_2021 | Voters registered since November 6, 2018 |
| New Registrants Since General Election 2020 | L2_New_Registrants_Since_G20_2021 | Voters registered since November 4, 2020 |
| Likely G2021 Voters | L2_Likely_General_2021_Voters_2021 | Likely General Election 2021 models based off of L2/HaystaqDNA’s national modeling |
| Trump Supporters | L2_LIkely_Trump_Supporters_2021 | Likely Trump Supporter models based off of L2/HaystaqDNA’s national modeling |
| Biden Supporters | L2_LIkely_Biden_Supporters_2021 | Likely Biden Supporter models based off of L2/HaystaqDNA’s national modeling |
| COVID Favor Reopening | L2_COVID_Favor_Reopening_2021 | Likely to favor/support reopening based off of L2/HaystaqDNA’s national modeling |
| COVID Oppose Reopening | L2_COVID_Oppose_Reopening_2021 | Likely to oppose reopening based off of L2/HaystaqDNA’s national modeling |
| Ideology Liberal | L2_Ideology_Liberal_2021 | Likely to have a liberal ideology based off of L2/HaystaqDNA’s national modeling |
| Ideology Conservative | L2_Ideology_Conservative_2021 | Likely to a have a conservative ideology based off of L2/HaystaqDNA’s national modeling |
| Ideology Moderate | L2_Ideology_Moderate_2021 | Likely to have a moderate ideology based off of L2/HaystaqDNA’s national modeling |
| Black Lives Matter Support | L2_Black_Lives_Matter_Support_2021 | Likely to support Black Lives Matter based off of L2/HaystaqDNA’s national modeling |
| Black Lives Matter Oppose | L2_Black_Lives_Matter_Oppose_2021 | Likely Oppose Black Lives Matter based off of L2/HaystaqDNA’s national modeling |
| Likely to Vote Early | L2_Likely_to_Vote_Early_2021 | Likely to vote early (by mail or in-person) based off of L2/HaystaqDNA’s national modeling |
