Leadership

Learn about the minds behind L2.

Our Team

Bruce Willsie

Bruce Willsie is the President & CEO of L2. Starting in 1990, Bruce came to then Labels & Lists after a stint as an attorney for Perkins Coie in Seattle. Prior to that, Bruce attended Princeton University and Harvard Law School. During Bruce's nearly 30 years at L2, the company has grown to become a powerhouse in the political and advocacy data space, working with national organizations to hundreds of members of Congress to local campaigns and trusted among the most respected consultants and campaign runners in the industry. Bruce's focus on quality both in data sourcing and processing has not only allowed L2 to compete with subsidized competitors, but to thrive in an environment where quality data is critical for campaigns at every level.

Bruce has poured the same attention to detail and quality into L2's national consumer and automotive files. L2's consumer databases are recognized as hidden gems among national competitors. And like the voter file, L2 commercial databases are easy to use because of availability via L2's web-based tools, DataMapping, ConsumerMapping and AutomotiveMapping.

Bruce is also a veteran of the United States Navy and currently lives in Princeton, NJ with his wife Marcia.
Paul Westcott is L2's Executive Vice President of Sales & Marketing. Over Paul's decade-long tenure at L2, he has overseen the company's rapid growth in academia, consumer research, corporate government affairs, automotive, media, and B2C marketing, in addition to the company's already substantial footprint in the political and governmental marketplaces. Over the past ten years, L2 has become the largest provider of constituent contact data to members of Congress, with over 350 U.S. Representatives and Senators utilizing L2. Paul has also taken leadership on the product side of the business, managing scores of partnerships to make L2's digital offering available across hundreds of digital platforms.  

Before joining L2, Paul worked in the media space for NBC News, Fox News Channel, and iHeartMedia. At iHeart, Paul started as a Senior Digital Editor, creating and managing editorial content for a network of over 850 websites. While in his digital role, Paul created and hosted a daily talk show and podcast covering news and politics on the iHeartRadio platform.

During his time at NBC News, Paul Westcott served as an Assignment Editor, a role that required him to work closely with correspondents and manage editorial resources across the globe. His responsibilities spanned all of the network's news properties, including Today, MSNBC, Meet the Press, and Nightly News. Paul's academic journey began at Fordham University, where he earned both a BA and MA in Political Science.

Paul currently lives in Wayne, Pennsylvania, with his wife, Sarah, and two children.

Jim Greene

Jim Greene is L2's CTO.  Starting with L2 in 2016 and was brought on as the lead architect and programmer of L2's award-winning DataMapping platform. Jim took L2's flagship product from scratch to launch. Prior to joining L2, Jim worked for Arity Corporation, the first spin-off of Lotus Development Corporation. That was the start of a 25-year run, where Jim was one of the principal developers of Knowledge Representation & Reasoning Software used by companies like FedEx, Kodak, Monster.com, CNN, and Pfizer.

Jim is a 1987 graduate of Brandeis University where he majored in Computer Science. Jim received High Honors for his thesis work in Prolog III and graduated Cum Laude, while running the student programming organization on campus.

Jim lives outside of Boston, with his wife Elizabeth and where they raised their two sons Dan and Joe. Jim is heavily involved in coaching and leading youth sports and the 105+-year-old Boy Scout troop, where he continues to serve as Scoutmaster, mentoring many young men, including 25 who have achieved the rank of Eagle Scout.
Carlie Titus Gliha is L2's Vice President of Business Development. Prior to joining L2, Carlie worked for NGPVAN, the Association of Advanced Life Underwriting and most recently the National Retail Federation (NRF). As Vice President of Membership at the NRF, Carlie managed, created and implemented the organization's initiatives around membership engagement and recruitment.

Prior to her six years in associations, Carlie worked at NGP, where she developed the State Legislative branch of NGP's fundraising and compliance software.

Carlie attended Eastern Illinois University in Charleston, IL, and Virginia Marti College of Art and Design in Cleveland, OH, where she completed her degrees in Fashion Design and Merchandising.

Carlie is based in L2's Washington, DC office.

Matthew Curley is Vice President of Business Development at L2 as well as being the organization's California Director. Prior to joining L2, Matt worked for AT&T, T-Mobile and most recently CallFire. At CallFire, Matt's focus was political and advocacy organizations, including two major presidential campaigns during the 2016 cycle. Matt was also responsible for working with some of CallFire's most demanding Fortune 100 clients.

Prior to CallFire, Matt worked as a Senior Enterprise Manager at T-Mobile. At AT&T, he was recognized as a Top Performer for his strategic planning, thoughtful preparation and tireless execution in its Premier Client Group.

Matt attended The Michigan State University where he earned a Bachelor of Science focused in Interdisciplinary Social Science with emphasis on Politics and Economics. Matt lives with his wife Lourdes and three daughters in the Los Angeles metro area.
Jordan Taylor is L2’s Director of Business Development. Prior to joining L2, Jordan was the Director of Data Sales for Aristotle International; bringing 6 years of experience in sales, account management and data.

Prior to joining Aristotle, Jordan worked for a prestigious consulting and accounting firm Pershing Yoakley & Associates, in Atlanta, GA.

Jordan attended Georgia College & State University where she received a Bachelor of Science degree in Psychology.

Jordan lives in Alexandria, VA and is based out of L2's Washington, DC office.

CANDICE EVANS

Candice is L2’s Director of Business Development, based in San Antonio, Texas. She brings a wealth of experience from the highly competitive private education sector, specializing in recruitment and retention across the United States. Candice has also successfully managed her own business and worked for a prominent fashion brand, focusing on recruitment and sales. Earning her a spot in the top 5% of recruitment and sales.

Candice earned her Bachelor of Science in Business Administration with a focus on Marketing from Hawaii Pacific University. She is the proud wife of an active-duty Marine Corps officer, and her family has lived all over the country. Candice is also a dedicated mother to two daughters.
Joy Friedman brings over two decades of experience in politics, labor, and technology to her role as Director of Marketing and Partnerships at L2. With a keen focus on maximizing L2's marketing efforts and forging strategic partnerships, Joy is dedicated to expanding the brand's presence in emerging markets across the United States. She collaborates closely with partners to drive growth and innovation.

Before joining L2, Joy held positions at the American Federation of State, County, and Municipal Employees (AFSCME) and played integral roles in various political campaigns. Her most recent role as Chief Strategy Officer at Organizer saw her spearheading initiatives in new market expansion, partnership development, and strategic investments.

Joy attended Rollins College in Winter Park, FL. She currently resides in Norfolk, VA, where she proudly supports her spouse, an active-duty member of the US Navy.
© L2 INC. ALL RIGHTS RESERVED.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram