President Biden’s announcement to not seek re-election in November has reverberated across the political landscape. The decision has sparked widespread speculation about the presidential race and how donor and voter engagement and turnout will be affected. As Vice President Kamala Harris emerges as the presumed nominee, the focus shifts to how voters will perceive her candidacy.
Our modeling partner, HaystaqDNA, has conducted numerous large-scale national surveys on candidates, issues and behaviors built on the L2 national voter file. They have used survey responses to develop predictive models using AI and machine learning. These models can indicate the likelihood of any voter in the U.S. providing a specific response to each question. The accuracy of these models has been verified by testing them against survey responses that were not used in their development. The modeled predictions are then added to our national voter file as numeric scores and can be used to select voter contact and fundraising groups.
- Vice President Harris Score: This score and flag, focused explicitly on Vice President Kamala Harris, reflect voters’ feelings about her candidacy. They offer valuable insights into her approval ratings and the public’s perception of her as a potential presidential candidate.
- Minority Candidate Score: This metric assesses how likely individuals are to vote for a minority candidate. It provides insight into the broader acceptance and support for minority candidates in the electoral process.
- Female Candidate Score: This score evaluates how likely individuals are to vote for a female candidate. It highlights the impact of gender on voter preferences and the potential influence of female candidates in the upcoming election.
We continue to include hundreds of additional models around former President Trump, ticket splitters, cable news preferences, the Israel-Palestinian conflict, inflation, border security/immigration, economic despondency, abortion, climate change, AI, RFK Jr., and over 130 others.SEE THE FULL LIST HERE
Haystaq is already working on an update for later this summer built on L2’s enhanced national voter file. This update will reflect today’s seismic changes in the landscape along with other issues, candidates, and behaviors that have and will become critical as early voting begins in the next two months.
Activate these models and all L2 audiences today through a direct list order for our industry-leading cells, emails, or mailing addresses or by accessing through L2 DataMapping or digitally through LiveRamp, Snowflake and dozens of other partners.
If you’re interested in making these models available in your DataMapping account, send us a note through our contact page, linked here.
