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Voter Data

Voter Data Dictionary

For over 50 years, L2 has been the gold standard for voter contact targeting information.

HUNDREDS OF FIELDS TO HELP YOU FIND YOUR TARGET VOTERS

INDIVIDUAL DATA

  • First Name
  • Middle Name
  • Last Name
  • LALVOTERID (L2 Unique ID)
  • Residence Family ID
  • Mailing Family ID
  • Voters State Voter ID
  • Voters County Voter ID
  • House Number
  • Prefix Direction
  • Street Name
  • Suffix Direction
  • Street Designator
  • Apartment Number
  • Residence City
  • Mailing Address
  • Mailing Extra Address
  • Mailing City
  • Mailing State
  • Mailing Zip Code
  • Mailing Zip Plus4
  • Landline Telephone
  • Cell phone
  • Email Address (Extra Cost)
  • Absentee Types
  • Age
  • Ethnicity
    • County Ethnic Description
    • Individual Ethnic Categories
    • Broad Ethnic Groupings
    • Hispanic Country Origin
  • Language
  • Marital Status
  • Veteran
  • Occupation
    • Business Owner or Owner in Household
    • Occupation Group
    • Occupation of Person
    • Union Membership Likely
    • Likely Recent Employer
    • Likely Recent Employer- Executive Leve
    • l Likely Recent Employer- Executive Department
    • Likely Recent Employer- Title at Company
  • Registration Status (Active vs. Inactive)
  • Likely Religion

MOVERS

  • Years Living at the Same Address
  • New to District
    • Moved Within State to a New Congressional District
    • Moved Within State to a New County
    • Moved Within State to a New State House District
    • Moved Within State to a New State Legislative District
    • Moved Within State to a New State Senate District
  • New to State
    • Voters Moved-From Date
    • State From Which Voter Moved
    • Voter Party Affiliation in Previous State
    • % Performance in Even Year Generals and Primaries Combined in Previous State
    • % Performance in Even Year Generals in Previous State
    • % Performance in Even Year Primaries in Previous State
    • % Performance in Minor Elections in Previous State
  • Statistical and Market Areas
    • Designated Market Area (DMA)
  • Statistical
    • Combined Statistical Areas (CSA)
    • Core-Based Statistical Areas (CBSA)
    • Metropolitan Statistical Area (MSA)
  • Time Zone
  • Urban/Suburban/Rural Classification

LIFESTYLE AND WEALTH DATA

  • Automobile Ownership / Purchase Interest
  • Motorcycle Make/Model
  • Property Characteristics
    • Property Land Square Footage
    • Property Type
  • Home Value and Financing
    • Home Purchase Date/Year
    • Home Est. Current Retail Market Value
    • Home Est. Current Value Range
    • Home Est. Tax Assessed Value
    • Home Mortgage Amount / Range
  • House Characteristics
    • Dwelling Type
    • Handicap Accessible
    • Home Square Footage
    • Homeowner Probability Model
    • Number of Bedrooms/Rooms
    • Small Home Office
    • Home Swimming Pool
  • Income
    • CRA Income Classification
    • Code Credit Rating
    • Est. Income Amount / Range
    • Household Net Worth
    • Household Number Lines Of Credit
    • Presence Of Gold Plat/Premium/ Upscale Retail CC
  • Social Position, Lifestyle and Neighborhood
    • Broader Living
    • Career Improvement
    • Career Interest
    • Christian Families
    • Country or Urban Club Member
    • Do-It-Yourselfers-Typical-Choice
    • Do-It-Yourself Lifestyle- Committed Choice
    • Focus on Home Living
      Focus on Investment Opportunities
    • Focus on Professional Advancement
    • Focus on Self-Improvement
    • Focus on Wealth-Living
    • High Tech Living
    • Middle America Common Living
    • Religious Inspiration
    • Sporty Living
    • Upscale Artsy Living
    • Value Hunting Living
    • Working Woman
  • Neighborhood
    • Area Median Home Value
    • Census Median Household Income
    • Median Years of Education in Neighborhood
    • State Income Decile
    • Educational Attainment by Area
    • Social Ranking Index by Area

TELEPHONES

  • Phone Number Available
  • Landline Confidence Code
  • Cell Phone Confidence Code
  • Do Not Call

AREA SELECTION

  • State
  • School Districts
  • Unified School District
  • College Board District
  • Judicial Districts
  • Federal and State Districts
    • Congressional District
    • OLD Congressional Districts
    • State Senate District
    • OLD State Senate Districts
    • State House District
    • OLD State House Districts
  • Counties
  • FIPS
  • Precinct/Voting District

HOUSEHOLD DEMOGRAPHICS

  • Age by Gender in Household
  • Count of Persons in Household
  • Disabled in Household
  • Generations in Household
  • Presence of Children
  • Senior Adult in Household
  • Young Adult in Household
  • Hobbies and Interests Found in Household
    • Arts and Cultures Interests
      • Arts and Antiques
      • Food and Wine
      • Movies
      • Music
      • Photography
      • Stamps
    • Education and News Interest
      • Books and Magazines
      • Miscellaneous
    • Family Interest
      • Children Orientation
      • Clothing Purchases
      • Gender Specific Merchandise
    •  Financial and Investing Interests 
      • Interest in Invest Active in Household
      • Interest in Invest Stock Securities in Household
      • Interest in Investing Finance Grouping in Household
      • Interest in Investments Foreign in Household
      • Interest in Investments in Household
      • Interest in Investments Personal in Household
      • Interest in Investments Real estate in Household
      • Interest in Sweepstakes in Household
    • Guns
      • Gun Owner Concealed Permit in Household
      • Gun Owner in Household
    • Beauty
      • Interest in Cosmetic in Household
      • Interest in Jewelry in Household
    • Health
      • Interest in Dieting and Weightloss in Household
      • Interest in Exercise and Aerobics in Household
      • Interest in Running and Jogging in Household
      • Interest in Exercise for Health (General in Household)
      • Interest in Exercise Very Strong in Household
      • Interest in Health and Beauty in Household
      • Interest in Due to Medical Issue in Household
      • Interest in Smoking in Household
    • Hobbies and Games Interest
      • Collecting
        • Interest in Collecting (General) in Household
        • Interest in Coins in Household
        • Interest in Collecting Extremely Strong (General) in Household
        • Interest in Collecting Military Memorabilia in Household
        • Interest in Collecting Sports Memorabilia in Household
        • Interest in Collecting Very Strong in Household
        • Interest in Collecting Very Strong in Household
      • Crafts
        • Interest in Crafts in Household
        • Interest in Crafts Purchasing in Household
        • Interest in Sewing Knitting Needlework in Household
        • Interest in Woodworking in Household
      • Gaming
        • Interest in Games Board Puzzles in Household
        • Interest in Games PC Games in Household
        • Interest in Games Video in Household
        • Interest in Gaming (General) in Household
        • Interest in Casinos and Gambling in Household
    • Home and Auto Interest
      • Auto
        • Extreme Interest in Automobile Work in Household
        • Interest in Auto Work in Household
        • Interest in Autoparts and Accessories Buying in Household
      • Cooking
        • Interest in Cooking in Household
        • Interest in Cooking is Very Strong in Household
      • Gardening and Farming
        • Interest in Farming Supply Purchases in Household
        • Interest in Gardening in Household
        • Interest in House Plants in Household
      • Home Decorating and Appliances
        • Interest in High End Appliances Purchaser in Household
        • Interest in Home Decorating Very Strong in Household
        • Interest in Home Furnishings Purchases in Household
        • Interest in Home Improvement (General) in Household
      • Mail Order
        • Mail Order Buyer in Household
        • Mail Solicitation Responder in Household
        • Online Buyer in Household
      • Pets
        • Interest in Cats in Household
        • Interest in Dogs in Household
        • Multiple Pets in Household
      • Outdoor Activities Interest
        • General Outdoor
        • Hunting, Camping and Hiking
        • Water Sports
      • Sports
        • Baseball
        • Basketball
        • Football
        • General Sports
        • Golf
        • Hockey
        • Racing
        • Skiing
        • Soccer
        • Tennis
      •  Technology and Science Interest 
        • Interest in Aviation Interest in Household
        • Interest in Computer Science in Household
        • Interest in Computers for Business in Household
        • Interest in Consumer Electronics in Household
        • Interest in Electronics for Showing Movies in Household
        • Interest in Science and Space in Household
      • Travel and Adventure Interest
        • Interest in Cruise Ship Travel in Household
        • Interest in Domestic Travel in Household
        • Interest in General Travel in Household
        • Interest in International Travel in Household
        • Interest in Luggage Purchaser in Household
        • Interest in Travel Grouping in Household
  • Household English Language Proficiency
  • Residence Household Gender Description
  • Residence Household Parties Description
  • Residence Families Count of Voters in Household
  • African American Professional in Household

MISCELLANEOUS DISTRICTS

  • 4H Livestock District
  • Airport District
  • Board of Education District
  • Cemetery District
  • Community Council District/Subdistrict
  • Community Facilities District/Subdistrict
  • Community Service District/Subdistrict
  • Conservation District/Subdistrict
  • County Water District/Subdistrict
  • Emergency Communication 911 District/Subdistrict
  • Fire District
  • Fire Protection District/Subdistrict
  • Hospital District/Subdistrict
  • Irrigation District/Subdistrict
  • Land Commission
  • Library District/Subdistrict
  • Metro Service District/Subdistrict
  • Metropolitan Water District
  • Municipal Advisory Council District
  • Municipal Utility District/Subdistricts
  • Municipal Water District/Subdistrict
  • Native American Districts/Subdistricts
  • Park District/Subdistrict
  • Public Utility District/Subdistrict
  • Rapid Transit District/Subdistrict
  • Resource Conservation District
  • River Water District
  • Sanitary District/Subdistrict
  • Soil and Water District/At large
  • Storm Water District
  • Unincorporated District
  • Water Conservation District/Subdistrict
  • Water Replacement District/Subdistrict
  • Weed District

VOTING HISTORY

  • Voter History
  • Voting Frequency
  • Early Voting Historical
  • Voting Performance
  • Voting Early or Absentee Primary(s)
  • Voting Early or Absentee General Election(s)

CONTRIBUTIONS

  • Donates by Mail
  • Animal Welfare Donor
  • Arts and Culture Donor
  • Donor Charitable Causes
  • Childrens Causes Donor
  • Political Conservative Donor
  • Environmental Causes Donor
  • Health Institution Donor
  • International Aid Donor
  • Political Liberal Donor
  • Local Community Charity Donor
  • Local Environmental Causes Donor
  • Religious Causes Donor
  • Veterans Causes Donor
  • FEC Federal Donor Ideology
  • FEC Average Donation / Range
  • FEC Last Donation Date
  • FEC Number of Donations
  • FEC Primary Recipient of Contributions

DIGITAL MARKETING

  • Mobile Ad IDs Available
  • IP Addresses Available

CENSUS DATA

  • Employment Status
  • Commuting To Work
  • Occupation
  • Industry
  • Class Of Worker
  • Income And Benefits- Households
  • Income and Benefits- Families
  • Health Insurance Coverage
  • Below Poverty Level
Download VOTER Data Dictionary PDF
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