Today’s digital advertising environment is more fragmented than ever. New identity solutions, DSPs, clean rooms, retail media networks, and onboarding providers continue to emerge, giving marketers more options but also creating more complexity. The challenge is no longer simply finding an audience. It is ensuring that trusted audience data can move seamlessly to the platforms where campaigns are planned, bought, measured, and optimized.
That is why L2 has built an open, growing digital integration ecosystem.
L2 connects voter, consumer, modeled, and custom audiences to a broad network of onboarding providers, identity partners, DSPs, and activation platforms. Whether an organization is running a national political campaign, an advocacy effort, a CTV program, or a commercial marketing initiative, L2 helps make its data portable, usable, and ready for activation across the platforms it already relies on.
One data source, more ways to activate
L2’s approach is built around flexibility. Rather than requiring clients to work within a single ecosystem, L2 enables organizations to activate audiences across multiple platforms simultaneously. That gives buyers more control over their media strategy, reduces dependency on any one onboarding provider, and makes it easier to expand reach across CTV, mobile, programmatic, and digital channels.
Our integration network includes leading onboarding and identity partners such as LiveRamp, Stirista, Cadent, Experian, Blockgraph, Nielsen, and TransUnion. Clients can also activate directly through DSP integrations including Basis, IQM, Nexxen, StackAdapt, The Trade Desk, Yahoo!, Vibe, and Viant. Additional digital integrations extend that flexibility through partners such as Comscore, El Toro, Lotame, Madhive, OpenX, Google Ads, Meta, and FreeWheel.
The result is a simpler path from data to activation. Clients can start with an L2 audience, a custom file, or their own first-party data matched to L2, then deploy that audience through the channel and platform that best fits the campaign.
Built on verified voter data
Every L2 digital audience begins with a continuously updated national voter file containing more than 216 million records and 650+ attributes. That foundation gives advertisers access to reliable registration, vote history, district, party, demographic, and modeled data, rather than relying on inferred or incomplete signals.
L2’s data can support a wide range of audience strategies, including turnout and vote-history segments, party and registration-based audiences, district-specific targeting, demographic and consumer audiences, more than 150 modeled audiences, and verified email-based activation. The file is backed by more than 50 years of data experience and a 53-stage hygiene process designed to maintain accuracy, consistency, and usability.
L2 was also the first national voter file provider to integrate with LiveRamp, and the company has continued to expand its integration network as the digital ecosystem has evolved.
Flexibility that protects your strategy
An open integration ecosystem is not just a convenience. It is a strategic advantage.
Media plans change. Platform performance changes. New channels emerge. Political and advocacy organizations may need to shift quickly between CTV, programmatic, mobile, direct DSP buying, and identity-based activation. Commercial marketers face many of the same challenges as they work across fragmented media environments.
With L2, audience strategy does not have to be tied to one platform or one provider. Clients can maintain greater independence, test and compare activation approaches, expand into new channels, and adapt their strategy without rebuilding their audience foundation from scratch.
The future of audience data is not about choosing one platform. It is about ensuring that trusted data can move wherever it is needed.
Ready to activate your audiences across L2’s full integration network?
Email: sales@L2-data.com for more
