VIEW THE FULL PHAROSGRAPH MODEL DATA DICTIONARY
Political and public-affairs targeting increasingly requires more than knowing who voters are. Organizations need to understand what issues matter to voters, where they stand, and what is happening in their communities and then be able to reach those audiences across the platforms where campaigns are actually being run.
L2’s partnership with PharosGraph brings that capability directly into the L2 national voter file. PharosGraph adds 309 model fields representing 666 individual audience segments, with models built around issue importance, ideological position, underlying issue drivers and community-level impacts.
From an Issue to an Audience
PharosGraph models provide several different ways to identify and segment voters. Top Salient Issue models identify voters for whom issues such as the economy, healthcare, housing, immigration, energy, public safety and climate matter most. Ideological Lean models go further by estimating where voters fall on major issues, from progressive to conservative.
Issue Deep Dive models help identify why an issue matters. A cost-of-living audience, for example, can be segmented around housing, healthcare, utilities, childcare or property taxes.
PharosGraph also offers distinctive Community Impact audiences that identify voters in places directly affected by issues such as data centers, nuclear power, offshore wind, PFAS contamination, ports and freight, rural hospital access, agriculture and wildfire risk. For data centers, the modeling can go even deeper to identify whether the primary concern is environment and water, jobs and investment, or energy costs and grid reliability.
VIEW THE FULL PHAROSGRAPH MODEL DATA DICTIONARY
Built for Activation - LiveRamp, TradeDesk, StackAdapt, IQM and Many Others...
The real advantage of combining PharosGraph with L2 is delivery.
These models are tied directly to L2's voter data, turning sophisticated issue modeling into addressable voter audiences that can be activated digitally. PharosGraph fields can contain multiple tiers, ideological bands or drivers, with each value available as its own audience segment.
Through L2, clients can take these audiences beyond analysis and activate them through LiveRamp and into leading DSPs and advertising platforms, allowing the same audience strategy to move from voter targeting into CTV, programmatic, digital video, display and other addressable media channels.
Instead of simply asking who cares about healthcare?, a campaign or public-affairs program can identify voters for whom healthcare is especially important, understand their likely position or primary concern, build the appropriate audience—and then deliver that audience into the platforms being used to execute the campaign.
That combination of PharosGraph modeling + L2 voter data + digital activation creates a direct path from insight to media execution.
Explore the Full PharosGraph Audience Library
PharosGraph currently includes 309 model fields and 666 available audience segments across issue salience, ideological lean, issue drivers, community impact, ballot measures, persuasion and more.
