Blog

Utilizing a new mathematical model and L2 DataMapping’s industry leading high-speed data visualization, you no longer need to second guess your cluster sample data.   Most vendors are using street or precinct sorting of voter data prior to creating the clusters.   The problem with this geographical sorting is that when extra records are needed to […]

The original swing state has just come to a resolution on redistricting after another multi-year controversy.  From Bloomberg: Florida’s Republican-led legislature in 2012 approved its redistricting plan, which was signed into law by Governor Rick Scott, a Republican. Voting-rights groups sued, claiming the map violated the state constitution.  Democrats won the overall suit prompting changes […]

L2 QuickConnect allows you to send data files directly from L2 DataMapping to pollsters, mail houses, online advertisers, general consultants and telemarketing firms. How it works inside L2 DataMapping: Create a universe and purchase your records Find your service provider by party affiliation and type of service with the L2 QuickConnect button Start sending files […]

A recent Washington Post piece discussed how television is becoming the latest battleground in targeting voters.  Targeting in any form, whether it’s canvassing, mailers or digital ads, serves the dual purpose of speaking directly to your ‘target’ and saving money on broad ad buys.  If a campaign chooses to advertise on television, even in smaller […]

L2 is excited to announce a new way to utilize our high quality voter data with a Telemarketing Export Format. With one click, L2 DataMapping users will be able to export their targeted voters in a pre-householded format with up to ten targeted voters listed in each record. Household information will appear at the beginning […]