Blog

At the heart of any data driven campaign is the desire to understand your potential voters and donors as individuals. That’s why L2 has teamed up with HaystaqDNA, one of the top voter data modeling firms in the country, to bring your campaign or organization valuable “hot-button” issue scores. L2 gives you the ability to go […]

We’re in the home stretch of election 2014 and campaigns of all sizes are looking for an advantage. If your campaign doesn’t have a data strategy or wants an alternative to the out-of-date file you’re using, allow L2 to empower your campaign with targeted, high quality and low cost data. If your campaign already has […]

In the 2012 presidential election, Latino voters made up 10% of the total voting population and that number will only grow. The share of Latino voters as a percentage of the overall electorate in key voting states like Arizona, Nevada and Florida is on the rise. On average, the share of Latino voters in those […]

Marijuana law reform is appearing on ballots across the country and has shifted turnout and in some cases changed the entire focus of an election. That’s why L2 is proud to bring you a unique set of data, created under the direction of Audience Partners, to give you the best model of likely support for or […]

The NFL has just come off a terrible week because of deplorable actions both reported and confirmed about all-stars Adrian Peterson and Ray Rice. Ray Rice’s punching of his now fiancee, caught on tape, has not only caught the ire of many Americans but also a number of U.S. Senators. 16 female Senators signed onto […]

Utilizing a new mathematical model and L2 DataMapping’s industry leading high-speed data visualization, you no longer need to second guess your cluster sample data.   Most vendors are using street or precinct sorting of voter data prior to creating the clusters.   The problem with this geographical sorting is that when extra records are needed to […]

The original swing state has just come to a resolution on redistricting after another multi-year controversy.  From Bloomberg: Florida’s Republican-led legislature in 2012 approved its redistricting plan, which was signed into law by Governor Rick Scott, a Republican. Voting-rights groups sued, claiming the map violated the state constitution.  Democrats won the overall suit prompting changes […]

L2 QuickConnect allows you to send data files directly from L2 DataMapping to pollsters, mail houses, online advertisers, general consultants and telemarketing firms. How it works inside L2 DataMapping: Create a universe and purchase your records Find your service provider by party affiliation and type of service with the L2 QuickConnect button Start sending files […]

A recent Washington Post piece discussed how television is becoming the latest battleground in targeting voters.  Targeting in any form, whether it’s canvassing, mailers or digital ads, serves the dual purpose of speaking directly to your ‘target’ and saving money on broad ad buys.  If a campaign chooses to advertise on television, even in smaller […]

L2 is excited to announce a new way to utilize our high quality voter data with a Telemarketing Export Format. With one click, L2 DataMapping users will be able to export their targeted voters in a pre-householded format with up to ten targeted voters listed in each record. Household information will appear at the beginning […]