Every Wednesday at 1pmEST L2 staff walks L2 DataMapping users and prospective users through different features of the platform. This weeks training is with L2 CEO Bruce Willsie on the following advanced uses of L2 DataMapping: 1. Changing dot and area coloring for analysis beyond party identification 2. Creating and exporting spreadsheets for planning purposes […]
L2 was on hand for this year's Conservative Political Action Conference (CPAC) that brings together conservative activists, campaign professionals, PACs & associations and Presidential candidates. L2 was on hand to speak with all of these groups about using data to raise money, awareness and of course win. Here are the most common questions and our answers […]
Find out what happens when you're a consultant and you go without high quality data from L2. Special thanks to Brabender Cox for putting this together. Keep yourself out of danger by emailing Paul Westcott for information on any L2 product.
With the Iowa caucuses about a year away it's time for potential Presidential campaigns to put together a data strategy. Below are some tips for 2016 Presidential campaigns from the staff at L2, America's leading non-partisan voter data provider. 1. Seek out a data partner, now. When looking to purchase data on the national level […]
L2 DataMapping has added two new tools to make targeting the right voter or donor easier. What the radius or 'circle' tool does: L2 DataMapping users can now create a perfect circle around a defined center point. All of the registered voters within the circle will populate the demographic fields inside L2 DataMapping. How the radius or 'circle' […]
The 2016 election cycle is in full swing which means developing a data strategy is critical. Leading up to election 2014 campaigns up and down the ballot relied on high quality voter data from L2 starting two years out, shouldn't yours? Five tips for your 2016 voter data strategy: 1. Start planning now. Simply knowing you need […]
L2 CEO Bruce Willsie and Executive Vice President Tracy Dietz have made this year's prestigious "Influencers 50" list from Campaigns & Elections Magazine. Each year C&E selects 50 industry leaders "changing the way we think about campaigns and shaping the future of the industry." What C&E said about L2's Bruce Willsie & Tracy Dietz: "One of the […]
Get out the vote (GOTV) operations need targeting. High quality voter and demographic data from L2 can be easily implemented into your campaign's or client's election 2014 strategy. L2's data offerings include: ‘Hot Button’ issue data allowing you to target supporters and opponents of: The Affordable Care Act (aka “Obamacare”) Gay Marriage Legalization Gun Control Conservative […]
At the heart of any data driven campaign is the desire to understand your potential voters and donors as individuals. That's why L2 has teamed up with HaystaqDNA, one of the top voter data modeling firms in the country, to bring your campaign or organization valuable “hot-button” issue scores. L2 gives you the ability to go […]
We’re in the home stretch of election 2014 and campaigns of all sizes are looking for an advantage. If your campaign doesn't have a data strategy or wants an alternative to the out-of-date file you're using, allow L2 to empower your campaign with targeted, high quality and low cost data. If your campaign already has […]
