The June 2025 Democratic primary in New York City drew a diverse and expansive electorate. With more than 1 million registered Democrats participating, the data provides a detailed snapshot of the party’s composition across age, ethnicity, education, and household characteristics. Gender Women comprised the majority of voters at 60%, while men represented 40%. Ethnic and […]
L2 provides known and modeled party affiliation in all 50 states and Washington, D.C. A majority of states provide party affiliation based on registration; in the remaining states L2 uses a combination of primary ballot selection and demographic modeling to fill in blanks based on a breadth of known information. In Texas, L2 utilizes this […]
Introduction This tutorial will guide you through using the percentage of results tool, also known as the three column tool, in L2 DataMapping. This tool is essential for calculating percentages based on a specific area compared to the entire state, allowing for insightful data analysis and visualization. Step 1: Accessing the Three Column Tool Step […]
Apple’s iOS 26, expected to roll out in mid‑September 2025, introduces a new “Unknown Senders” filter in the Messages app. It automatically diverts SMS messages from numbers not in a user’s contacts into a separate folder—with no notifications, badges, or alerts. This change doesn’t require users to enable it explicitly if they've already used Apple’s filtering […]
Since launching L2 DataMapping in 2022 L2 users have experienced scores of enhancements and improvements to their experience in working with L2 data. One of the biggest ongoing improvements has been speed. L2 has undertaken this resource deletion update to automatically remove old "resources " to make the platform as efficient and fast as possible. […]
"Redistricting arms race" was the subject line in Wednesday's Politico Playbook, and as time passes, it seems to be becoming truer and truer. Speaking about redistricting earlier this month, President Trump said, “There could be some other states we’re going to get another three, or four or five in addition. Texas would be the biggest […]
L2’s zip-to-district tables can be used to identify the congressional district, state senate district and state house district assigned to a particular address based on an analysis of its zip code. While not as precise as an analysis of the full address, this method can still prove useful. Match Files for Current Official Districts The […]
L2 is excited to attend the 2025 NCSL Legislative Summit, taking place August 4–6 in Boston, as the National Conference of State Legislatures celebrates 50 years of service and innovation. This flagship event brings together thousands of state lawmakers, policy experts, and public sector leaders from across the country. It's the perfect opportunity to meet […]
The L2 team is excited to attend the 2025 Bridge Conference — one of the premier events in marketing, fundraising, and data strategy — happening July 30 through August 1 in National Harbor, Maryland. Produced by DMAW (Direct Marketing Association of Washington) and AFP DC (Association of Fundraising Professionals DC Chapter), the Bridge Conference is […]
We are excited to announce the release of our two new DataMapping integrations with Basis and Meta (Facebook/Instagram). With these integrations, you can now create an audience within L2 DataMapping and seamlessly push that audience from L2's national voter or consumer files without needing to pre-purchase records or download any data. Step 1: Create a Universe Step 2: […]
