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As the 2026 election cycle draws to a close, Causeway Solutions has updated its L2 voter models to reflect the issues and voter dynamics that defined this cycle. These additions give campaigns, advocacy groups, and marketers sharper tools for targeting voters based on real behaviors, attitudes, and values — not just demographics.
What's New
Data Center Regulation Oppose / Support
Data center policy emerged as a significant issue this cycle, and our new models identify voters' views on the topic. The Support segment skews toward voters who favor technology regulation and clean energy, giving campaigns and issue-advocacy groups valuable context for messaging as well as audience delivery.
MAGA Hardliner Likely Voters
This segment identifies likely voters with strong alignment to the MAGA movement and highly consistent conservative political views — built for base mobilization, issue advocacy, fundraising, and turnout efforts targeting the most highly engaged Republican voters.
Non-MAGA Republican Likely Voters
A companion segment capturing Republican likely voters with center-right or more traditional conservative preferences and lower MAGA alignment. Together, these two segments let campaigns distinguish between coalitions within the Republican electorate, rather than treating Republican voters as a single monolithic bloc.
Part of a Broader Audience Library
These new models join Causeway's full L2-powered audience library, which spans:
- Political Engagement — Donors, petition signers, community volunteers, and politically aware voters
- Issues — Gun control, tariffs, energy, crypto and digital currency, gambling, and the Israel-Palestine conflict
- Consumer Behavior — EV drivers, crypto owners, eco-conscious consumers, and subscription-likely audiences
- Media Consumption — Precise targeting across social platforms, streaming services, and live TV/cable, including ad-supported tiers
Looking Ahead
As the cycle wraps up, these updated models provide a sharper lens for wrap-up analysis, off-cycle organizing, and early positioning ahead of what comes next. Whether you're evaluating turnout performance, refining messaging for emerging issues like data center policy, or building coalitions within your base, Causeway's updated audience models are built to help you act on insight.
Interested in accessing these audiences? Reach out to the Causeway Solutions team to explore custom modeling, on-demand audience access, or distribution to your preferred platform or publisher.
