L2 is excited to announce a new integration with Political Comms that makes it easier than ever for campaigns, consultants, and political organizations to move from voter targeting to communications.

The new partnership connects L2 and Political Comms in two important ways: L2 voter data is now available natively inside Political Comms, and Political Comms has been added as a direct integration within L2 DataMapping.

That means users can access L2 data directly within Political Comms or build an audience using L2 DataMapping and send it directly to Political Comms for activation.

L2 Voter Data, Native Inside Political Comms

Political Comms users can now access L2 voter data directly within the Political Comms platform, eliminating the need to move back and forth between multiple systems.

Users can build targeted voter universes using L2 data, including:

• Geography
• Voting history
• Party affiliation
• Age and demographics
• Modeled scores and propensities
• Custom targeting criteria

Political Comms also provides saved searches, purchase history, and auditing capabilities, giving teams visibility into their data activity while keeping audience creation and communications within a single workspace.

Send L2 DataMapping Audiences Directly to Political Comms

For existing L2 customers, we’ve also added Political Comms as a new integration within L2 DataMapping.

Users can build a custom voter audience in DataMapping using L2’s extensive selection of voter, demographic, geographic, behavioral, and modeled data and then transmit that audience directly to Political Comms.

No CSV exports. No manual file transfers. No reformatting and re-uploading lists.

Simply build your audience in L2 DataMapping, select Political Comms as the integration, and send it directly to the platform for activation.

One Less Step Between Data and Communications

Whether starting in Political Comms or L2 DataMapping, the goal of the integration is the same: reduce the number of steps between identifying the right voters and reaching them.

By connecting L2’s nationwide voter data and audience-building capabilities directly with Political Comms, campaigns can spend less time moving data between platforms and more time putting that data to work.

For decades, L2 has provided voter data and data-driven tools to campaigns, consultants, advocacy organizations, and political technology companies across the country. We continue to expand our integrations so customers can access and activate L2 data through the platforms they already use.

L2 voter data. Native inside Political Comms. Political Comms activation directly from L2 DataMapping.

Learn more about the L2 + Political Comms integration and how to get started.