One Data Source. Every Platform You Need.
L2 connects voter, consumer, modeled, and custom audiences to a growing network of onboarding providers, identity partners, DSPs, and activation platforms—giving organizations the flexibility to activate data wherever they work.
15+ integration partners. Multiple onboarding paths. No platform lock-in.
Built for a Fragmented Digital Ecosystem
Advertisers today face a rapidly evolving landscape. New identity solutions emerge every year. DSPs, clean rooms, retail media networks, and onboarding providers continue to expand their capabilities. At the same time, organizations need greater flexibility in how they activate, distribute, and measure audiences.
L2 was built for exactly this moment.
Whether you're running a national political campaign, managing a voter advocacy program, executing commercial audience targeting, or supporting enterprise marketing initiatives, L2's integration network allows you to activate audiences through the platforms you already use.
Recent industry discussion surrounding Publicis' acquisition of LiveRamp has reinforced a broader reality: organizations increasingly want the freedom to choose the technologies that work best for their needs rather than relying on a single ecosystem.
At L2, we've embraced that philosophy for years.
Industry First
L2 was the first national voter file provider to integrate with LiveRamp, helping establish connectivity between voter data and the broader advertising ecosystem. We've continued expanding our integration network ever since.
Multiple Identity and Onboarding Paths
Audience activation starts with identity resolution and onboarding. L2 supports a broad ecosystem of trusted partners, allowing clients to choose the workflows that best fit their needs.
Identity & Onboarding Partners
LiveRamp
Industry-leading audience onboarding and connectivity across the digital ecosystem.
Experian
Privacy-conscious identity resolution and consumer data connectivity.
TransUnion
Scalable identity matching and audience distribution.
Nielsen
Audience intelligence, measurement, and media planning support.
Cadent
Cross-screen audience activation and advanced television connectivity.
BlockGraph / FreeWheel
Premium video and television audience activation.
Stirista
Audience onboarding and identity-based targeting solutions.
Madhive
Local and political connected TV activation.
OpenX
Programmatic audience activation across premium inventory.
This diversified approach gives organizations flexibility while reducing dependence on any single identity provider.
Direct DSP Integrations
Increasingly, advertisers want to move audiences directly into activation environments without unnecessary intermediaries.
L2 supports direct integrations with leading demand-side platforms, including:
The Trade Desk
Direct programmatic activation with enterprise-scale reach.
Basis Technologies
Integrated audience activation and campaign management.
StackAdapt
Native, video, CTV, and programmatic audience activation.
Yahoo DSP
Omnichannel audience targeting and media execution.
Nexxen
Advanced audience activation across video and connected TV.
IQM
Audience-first programmatic advertising solutions.
Vibe (coming soon)
Streaming TV and connected TV audience activation.
These integrations help clients move faster, maintain transparency, and activate audiences across multiple channels from a single data source.
Beyond Traditional Audience Activation
Today's digital ecosystem extends beyond onboarding providers and DSPs.
L2 also supports integrations with specialized audience and measurement partners, including:
Meta Custom Audiences
Direct activation across Facebook and Instagram.
Google Ads
Audience activation across Google's advertising ecosystem.
Comscore
Audience measurement, planning, and campaign insights.
Lotame
Data collaboration and audience intelligence.
El Toro
IP-based audience targeting and household-level activation.
These partnerships allow organizations to leverage audience insights, measurement, predictive modeling, and alternative activation strategies beyond traditional identity frameworks.
Why Clients Choose L2
Organizations don't choose L2 because we connect to one platform.
They choose L2 because we connect to many.
Our integration-first approach helps clients:
- Activate audiences across multiple platforms simultaneously
- Reduce dependency on any single onboarding provider
- Expand reach across CTV, digital, mobile, and programmatic channels
- Improve audience portability and future-proof activation strategies
- Leverage voter, consumer, modeled, and custom audiences through a single partner
Campaigns, advocacy organizations, agencies, and commercial marketers increasingly rely on multi-path activation strategies to maximize reach and efficiency across channels. L2 was designed to support that flexibility from day one.
The Future Is Interoperability
The Publicis-LiveRamp acquisition is just one example of a broader trend: consolidation will continue, technologies will evolve, and new platforms will emerge.
Organizations that maintain flexibility will be best positioned to adapt.
At L2, our commitment remains unchanged. We will continue supporting LiveRamp and the many clients who rely on its services. We will also continue expanding our network of integrations and partnerships so clients can activate audiences wherever they work.
The future of audience data isn't about choosing one platform.
It's about ensuring your data can move seamlessly across all of them.
Ready to Activate Across L2's Full Integration Network?
Whether you're working with LiveRamp, The Trade Desk, StackAdapt, Meta, Google Ads, connected TV platforms, or emerging identity solutions, L2 can help connect your audiences to the platforms that drive results.
Contact L2's Senior Director for Digital Operations Jordan.Hubbard@L2-data.com
