New models help campaigns identify persuadable voters, understand the issues driving their decisions, and build more targeted outreach strategies.
CONTACT US: Get these models today!
With the 2026 midterm elections approaching, L2 and PharosGraph have expanded and refreshed their modeled voter audiences, giving campaigns, consultants, and advocacy organizations new ways to understand the electorate.
The latest October refresh introduces 26.5 million Swing Voters and 9.2 million Swing Voter Kitchen Table voters. These audiences identify voters whose positions cross traditional party lines, including individuals who may align with Democrats on one important issue and Republicans on another.
What's New in October?
- Swing Voter: 26.5 million voters with competing political priorities across key issues.
- Swing Voter Kitchen Table: 9.2 million voters whose positions differ across important household and economic issues.
- California Ballot Measures: New Support and Oppose audiences for Propositions 1, 37, 39, 41, 42, and 45, supplementing existing models for Propositions 3, 40, and 43.
- Updated Candidate Audiences: Refreshed Democratic and Republican Persuasion and GOTV models for nearly every gubernatorial, U.S. Senate, and competitive U.S. House race.
A Growing Library of Issue-Based Models
L2's 2026 Modeled Data Guide catalogs 378 PharosGraph models, covering a wide range of voter interests and political considerations.
These include:
- 21 Issue Salience Models: Healthcare, housing affordability, immigration, the economy, jobs, energy, education, taxes, public safety, Social Security and Medicare, and other major issues.
- 4 Issue Deep-Dive Models: Cost of Living, Healthcare, Immigration, and Public Safety, identifying the specific concerns driving voter priorities.
- 13 Ideological Lean Models: Measuring where voters stand on issues such as abortion, climate, education, energy, healthcare, immigration, jobs, gun policy, taxes, and trade.
- 22 Community Impact Models: Including rural hospital access, agriculture, data centers, nuclear power, offshore wind, PFAS water contamination, wildfire risk, and other local concerns.
- Additional Specialized Models: Data Center Main Concern, Persuadable Reach, Populist Left and Right Signatures, and ballot measure preferences.
Unlike broad national models filtered to individual districts, PharosGraph's race-specific models incorporate local issues, candidate dynamics, and the latest available election data.
Available Through L2
PharosGraph audiences are available through L2 DataMapping and the LiveRamp Data Marketplace, allowing organizations to analyze voters, build targeted audiences, and activate campaigns across digital platforms.
CONTACT US: Get these models today!
Explore the latest audiences in L2 DataMapping or contact info@L2-data.com to learn more.
