L2 provides known and modeled party affiliation in all 50 states and Washington, D.C. A majority of states provide party affiliation based on registration; in the remaining states L2 uses a combination of primary ballot selection and demographic modeling to fill in blanks based on a breadth of known information. In Texas, L2 utilizes this […]
Introduction This tutorial will guide you through using the percentage of results tool, also known as the three column tool, in L2 DataMapping. This tool is essential for calculating percentages based on a specific area compared to the entire state, allowing for insightful data analysis and visualization. Step 1: Accessing the Three Column Tool Step […]
Apple’s iOS 26, expected to roll out in mid‑September 2025, introduces a new “Unknown Senders” filter in the Messages app. It automatically diverts SMS messages from numbers not in a user’s contacts into a separate folder—with no notifications, badges, or alerts. This change doesn’t require users to enable it explicitly if they've already used Apple’s filtering […]
"Redistricting arms race" was the subject line in Wednesday's Politico Playbook, and as time passes, it seems to be becoming truer and truer. Speaking about redistricting earlier this month, President Trump said, “There could be some other states we’re going to get another three, or four or five in addition. Texas would be the biggest […]
L2’s zip-to-district tables can be used to identify the congressional district, state senate district and state house district assigned to a particular address based on an analysis of its zip code. While not as precise as an analysis of the full address, this method can still prove useful. Match Files for Current Official Districts The […]
L2 is excited to attend the 2025 NCSL Legislative Summit, taking place August 4–6 in Boston, as the National Conference of State Legislatures celebrates 50 years of service and innovation. This flagship event brings together thousands of state lawmakers, policy experts, and public sector leaders from across the country. It's the perfect opportunity to meet […]
The L2 team is excited to attend the 2025 Bridge Conference — one of the premier events in marketing, fundraising, and data strategy — happening July 30 through August 1 in National Harbor, Maryland. Produced by DMAW (Direct Marketing Association of Washington) and AFP DC (Association of Fundraising Professionals DC Chapter), the Bridge Conference is […]
We are excited to announce the release of our two new DataMapping integrations with Basis and Meta (Facebook/Instagram). With these integrations, you can now create an audience within L2 DataMapping and seamlessly push that audience from L2's national voter or consumer files without needing to pre-purchase records or download any data. Step 1: Create a Universe Step 2: […]
IMPORTANT: YOU MUST SIGN AN L2 DATA USAGE AGREEMENT BEFORE USING THIS INTEGRATION Unlike other L2 integrations, Meta does not have a direct billing relationship with L2. This means you need to contact your L2 representative or email integrations@L2-data.com to obtain an L2 data usage agreement. This basic agreement requires reporting the usage of all […]
L2 is excited to announce a new DataMapping integration allowing users to push L2 audiences to Facebook Ad Manager, making it easier than ever for users to send custom voter and consumer audiences directly into Meta’s powerful ad ecosystem. With just a few clicks, political campaigns, advocacy groups, and commercial marketers can now activate high-quality […]
