Retail media networks have quickly become a major force in digital advertising, allowing retailers to monetize their audience data and provide brands with highly targeted ad placements. To supercharge these efforts, third-party consumer data—such as L2’s national consumer file—offers a game-changing solution. Here’s how retail media networks can leverage these datasets to optimize performance and […]
Random sampling in DataMapping just took another step forward with the new ability to weight your sample within the tool by age clusters that you define. Previously you needed to use L2's fixed age ranges (18-19, 20-24, 25-29, etc…). Now, you can adjust the "Age Bins" you'd like to use and then set the total […]
These curated political audiences utilize L2's best-in-class national voter file and modeling for political analytics leader HaystaqDNA. These audiences are available via LiveRamp, Premion, TransUnion, Experian, Roku and other onboarders and can be delivered to any DSP or or platform. For questions on this or to have the data delivered email jordan.hubbard@L2-data.com Top 60 L2 […]
From L2 partner HaystaqDNA... With New Jersey’s election data now available on L2, HaystaqDNA has conducted a post-election analysis to explore shifting voter behavior in the state. This analysis examines demographics, income/education data, turnout, and voter sentiment on five key subjects. The results in New Jersey demonstrate how voter dynamics have shifted and what this means for […]
Journalists play a critical role in society, holding power to account and ensuring the public is informed. One of the most powerful tools at their disposal is access to voter data. Among the leading providers of such data is L2, whose extensive databases offer valuable insights that can elevate journalistic endeavors. Here’s how journalists can […]
Click below to sign up or email support@L2-data.com to request a video link of the webinar. Tuesday 2/11 - 3pmET(NoonPST) - Voter Focus SIGN UP HERE Tuesday 2/18 -3pmET(NoonPST) - Constituent Focus SIGN UP HERE Thursday 2/27 -11am(8amPST) - Consumer Advanced SIGN UP HERE Thursday 3/13 - 11am(8amPST) - Constituent Focus SIGN UP HERE Tuesday […]
1) Renew your account: Many accounts come up at the end of the year. Log in and ensure you have the platform available when needed. Speak to your L2 rep directly or email subscriptions@l2-data.com 2) Pick an L2 manager: This one user per account can add or remove other users, set permission levels, and assign […]
In the world of political fundraising, reaching a broader audience is crucial. One effective strategy is to supplement your existing email file with purchased email lists. Here’s how you can do it effectively and ethically: Understanding Purchased Email Lists Purchased email lists are collections of email addresses acquired from third-party vendors including L2. These lists […]
Users in L2 DataMapping can now search their entire order and purchase history on the platform and download the associated invoices. Manager-level users can search through ALL purchases made under their customer account. If you are not sure who on your team is set as a "Manager" or if you would like to be assigned […]
Email Deliverability: What Marketers Need to Know in 2024 Email deliverability is the cornerstone of successful email marketing. No matter how compelling your content or offers are, they're worthless if they never reach the inbox. More here: https://martech.org/what-marketers-need-to-know-about-email-deliverability/ The Spam Problem The sheer volume of spam emails is staggering. With an estimated 347 billion emails […]
