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Automotive Data Dictionary

AUTOMOTIVE DATA

  • Make
  • Class
  • Fuel Type
  • Model
  • Series
  • Year
  • Purchase Method
  • Transaction Type
  • Registration Date
  • Lien
  • Likely to purchase new or used

DEMOGRAPHICS

  • Age
  • Gender
  • Ethnicity
  • Veterans

Household Demographic Attributes

  • Vehicle type
  • Body class
  • Make
  • Model
  • Series
  • Trim
  • Fuel type
  • Model year

DEALERSHIP DATA

  • Sales Volume
  • Credit Score
  • Employment Size
  • CSA Code/Description
  • New or Used
  • Franchise Specialty
  • Secondary Specialty
  • Year Established

Modeled Behavior

  • Political Leanings
  • Issue Preferences
  • Read Mail
  • On Social Media
  • Rideshare Users
  • TV Viewer or Cord Cutter

Additional Demographic Attributes

  • Vehicle type
  • Body class
  • Make
  • Model
  • Series
  • Trim
  • Fuel type
  • Model year

area targeting

  • State
  • Country Zip
  • City
  • Cable Zones
  • DMA
  • Custom Polygons/Radius Selections

Individual Demographic Attributes

  • Vehicle type
  • Body class
  • Make
  • Model
  • Series
  • Trim
  • Fuel type
  • Model year

Home & Property Information

  • Vehicle type
  • Body class
  • Make
  • Model
  • Series
  • Trim
  • Fuel type
  • Model year
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